General Business, Online BBA
Your path to becoming a business professional starts here. The Lubar College of Business at the University of Wisconsin-Milwaukee offers an online Bachelor of Business Administration (BBA) in General Business that prepares you for a wide range of careers. From entrepreneurship to corporate management, you’ll get a solid foundation in business principles and practices.
Explore various areas of business and sharpen the skills employers seek: critical thinking, problem-solving and effective communication. With only two required courses, you can customize your general business major with elective courses that match your interests.
Start Dates: Fall, Spring or Summer
Cost per Credit: $400 (Total cost: $48,000*)
Credit Hours: 120 (24 credits in major)
*Total cost will vary based on the number of credits transferred into UWM.
Program Type
Major
Program Format
Online
Why Study General Business at UWM?
- Choose to focus your study on two or three business competency areas.
- Apply classroom knowledge to real scenarios and build your professional network through general business internships in Milwaukee or your local area.
- Gain a solid grounding in business principles to help start or change your career.
- Learn from experienced professors who teach both online and in-person courses. Our faculty’s real-world insights ensure you’re ready for the challenges of the business environment.
It’s important to explore all of the financial aid options available to you at UWM. Our Student Financial Services team can guide you through the process and help you understand potential ways to fund your online general business degree.
Scholarships
Lubar College of Business proudly invests over $2 million each year in scholarships. Review merit- and need-based opportunities you may be eligible for as a prospective business and UWM student.
Scholarship opportunities may increase with academic standing. Explore the Panther Scholarship Portal regularly as you make progress on your degree.
Start your journey toward a general business degree. For admission consideration, you must meet UWM’s general admissions requirements.
As a general business major, you’ll gain expertise across multiple business areas through foundation courses and electives. This comprehensive approach sets you apart in the job market.
To take upper-level business courses, you must meet the advancement to major requirements to ensure you’re prepared for continued study.
Courses
The online general business curriculum includes only two required courses, giving you the flexibility to choose your remaining courses from the approved elective areas. Choose from Finance, Marketing, and Supply Chain and Operations management. You can either focus on two areas by taking three courses in each, or gain a broader view across all three areas by completing two courses in each for a total of 6 courses, 18 credits.
A minimum of 12 of the 24 credits within the general business major must be completed with BUS ADM courses.
- BUS ADM 393: Business Ethics, Social Responsibility and Sustainability – online Fall
- BUS ADM 446: Leadership and Team Building – online Spring
- BUS ADM 305: Personal Investing and Financial Planning – online Fall & Spring
- BUS ADM 450: Intermediate Finance – online Fall & Spring
- BUS ADM 455: Financial Institutions – online Spring
- BUS ADM 456: International Financial Management – online Fall & Spring
- BUS ADM 458: Venture Finance – online Fall & Spring
- BUS ADM 461: Consumer Behavior – online Fall & Spring
- BUS ADM 463: Marketing Management – online Fall & Spring
- BUS ADM 465: International Marketing* – online Spring & Summer
*If BUS ADM 465 is selected to meet the International Business requirement (see General Business Requirements), you must choose a different marketing elective to complete the major.
- BUS ADM 476: Logistics and Transportation Management – online Fall & Spring
- BUS ADM 477: Purchasing and Supply Management – online Fall & Spring
- BUS ADM 478: Supply Chain Analytics – online Fall & Spring
You’ll have the experience to succeed in various positions across industries with a BBA in general business from UWM. At the same time, you’ll know how to apply basic problem-solving, critical thinking and communication skills employers desire.
We encourage you to work closely with your Lubar College advisor to develop a personalized plan for securing an internship or post-graduate job.
Students who graduate with a BBA in general business are prepared for careers as:
- Administrative Services Managers
- Business Operations Specialists
- Construction Managers
- Cost Estimators
- Facilities Managers
- General and Operations Managers
- Industrial Production Managers
- Management Analysts
- Meeting, Convention and Event Planners
- Project Management Specialists
- Sales Managers
- Social and Community Service Managers
- Transportation, Storage and Distribution Managers
Source: Lightcast