Integrated Marketing & Communications

Imagine the possibilities. That’s what we do best. Then we turn them into reality, whether it’s a simple invitation or a fully integrated marketing campaign. Our award-winning team offers creative and professional marketing plans and strategies, writing, editing, graphic design, photography, web design, video services, help with social media and more. Together, we’ll define your marketing goals and determine the best approach to reach and influence the right audiences. You’ll find that our one-stop-shop approach makes it easy and efficient for you to move your project from conception to a cost-effective completion. Services include:

Campus Communications

We provide multiple channels to communicate with our campus community, including campus announcements, the UWM Report news site and the UWM Report electronic newsletter for faculty and staff members.

We also have the ability to send campus-wide emails to all employees and/or all students, when critical information needs to be shared. Criteria for campus-wide emails and a submission form can be found here.

Copy

Advertisements. Brochures. Flyers. Websites. Whatever the medium, we can create tag lines, headlines and text that will grab readers’ attention and communicate your message with clarity and impact. Or, we’ll work with your drafts to make them sparkle.

Design

Our expert team will work with you to develop eye-catching and effective print and digital tools, including advertising, posters, brochures, displays, reports, campaigns, billboards and HTML emails. We also can help with branding and graphic identity to elevate the look of all your marketing materials.

Digital Marketing

From your website to digital channels, our team will work with you to create a digital marketing campaign. We will help you develop new digital marketing ideas and strategies to support your goals, and analyze and measure the campaign results. Areas of expertise include analytics, social media, search engine optimization, digital branding and digital advertising.

Email Marketing

University Relations & Communications provides campus units with access to a low-cost, UWM-branded email marketing system. Units can request their own accounts or work with our team to send out a single email. Learn more about email marketing.

External Marketing Agencies

University of Wisconsin-Milwaukee units may employ a marketing agency when University Relations & Communications cannot provide marketing services and the unit has funding for outside work. All units using an external marketing agency must receive prior approval from the vice chancellor for University Relations & Communications. University Relations & Communications and campus units will work collaboratively to determine which agencies will be used, the scope of work and the payment plan. Learn more about the agency process.

Focus Groups

Focus groups provide insight on your audiences and help you craft better messages. They yield qualitative information that can be paired with data to help you gain a deeper understanding of your audience and make the best possible decisions. They are useful in creating and evaluating marketing campaigns that cross platforms, such as video, digital, print and social media. Learn more about our ability to conduct focus groups on campus and in the community.

Integrated Marketing Campaigns

Integrated marketing campaigns include digital and print advertising, brochures and other collateral, public relations, video, new or upgraded websites and other services. We’ll discuss your objectives and priorities, then recommend a strategy to increase awareness, boost enrollment or drive event attendance. Our team will collaborate with you and your staff, or provide more extensive support if you’re on your own. Whatever your needs, we’ve got them covered.

Media Services

Our team of experienced ex-journalists pitches stories to major media outlets to showcase the expertise of UWM’s faculty and raise the university’s profile. We use news releases, the @UWMNews Twitter account and a monthly electronic newsletter to share stories about UWM with journalists at local and national news outlets. We also work with reporters on deadline, connecting them with faculty members who can serve as experts.

If you’ve done a media interview, we encourage you to tell us about it so that we can share your story. You also can request help with a news release.

Photography

Don’t settle for stock when our award-winning photographers can capture your project or event at a reasonable price. We offer professional headshots, environmental portraits, documentary work of students and faculty in action, and more. Request our services by filling out our job form or calling 414-229-4282. If you’re pressed for time, we can provide access to UWM’s extensive Digital Photo Archives. A model release form is required for all photo/video work done for marketing and advertising and is available here (PDF).

Shared Marketing Support Services

Shared Marketing Support Services provides dedicated marketing staff to help you achieve your goals. To discuss whether this option is a good fit for your school, college or unit, contact Tom Luljak, vice chancellor of University Relations & Communications, at 414-229-5024.

Video

Our award-winning video and multimedia production team can tell your story and make an emotional impact through marketing and informational videos on location and in studio, audio recordings, and livestreaming of special events. A model release form is required for all photo/video work done for marketing and advertising and is available here (PDF). Use our project intake form to request video services.