How We Tell Our Story

UWM’s brand is our best tool for sharing the university’s mission and goals.

The Importance of a Unified University Brand

The UWM brand is more than just a logo. It’s a multitude of elements working together to effectively communicate what UWM most values: student success, research and community engagement.

Chancellor Mark A. Mone has designated strengthening UWM’s brand as a key strategic action to create a sustainable future for the university. He has given Marketing & Communications responsibility for achieving that goal and authority to define and enforce brand standards for the university. This website has been created to give marketers across campus the tools and guidance to help us in our work.

While marketing happens in many areas at UWM, we must never lose sight of the fact that we are one university in the eyes of the public, and of prospective students. We must speak with one voice and present a consistent image, showcasing UWM as the high-impact, top-tier research university that we know it to be.

Brand Foundations

Learn more about the core tools used to communicate UWM’s brand. We always want to present a unified look and feel to the public, so each of these elements follow specific guidelines in order to achieve that.

Downloadable Assets

For your convenience, we’ve made several brand assets and resources available to download and use on behalf of the university. We want to make it as easy as possible to consistently maintain the UWM brand.

We’re Here to Help

We’re happy to answer any questions you may have about UWM’s brand strategy, guidelines and resources.