When partnering with an external agency for video production, it’s important to budget for MarComm support to ensure a polished, on-brand final product. While agencies handle much of the creative and technical work, certain tasks require MarComm’s Multimedia team.
How MarComm Supports Your Video Project
Production Support
- Retrieving existing footage from the UWM archive.
- Delivering footage to clients or agencies, either via hard drive or digital transfer, depending on file size and volume.
Post-Production Support
- Reviewing video drafts and YouTube copy for quality assurance and adherence to UWM branding guidelines.
- Hosting finalized videos on UWM’s official YouTube channel (youtube.com/@uw-milwaukee).
- Editing and fact-checking YouTube titles, descriptions, and video graphics to ensure accuracy and consistency.
- Uploading videos to YouTube with appropriate metadata, including titles, descriptions, tags, thumbnail images, and closed captions.
- Thumbnail image requirements: 1280×720 pixels, JPG format, no larger than 2MB.
- Closed captioning options:
- Provided by the client.
- Facilitated by MarComm through a vendor at $1.99/minute, with additional fees for rush requests.
Please provide your Workday billing information to pay for the internal work when you submit your request to contract an agency.
By working with the MarComm team, you can ensure that your video aligns with UWM’s branding and quality standards, reaching your audience effectively and professionally.