Looking for the perfect way to show your Panther Pride? Officially licensed products are available both in-person and online through partner retailers, with a portion of every purchase going to student scholarships. Shop today!
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Featured Retailers

Panther Shop
UWM’s official on-campus store is located in the UWM Student Union. Shoppers can also purchase online for shipping or pickup.
Visit the Panther Shop
ShopUWM.com
The official online store of UWM is home to all of your Panther Pride needs. The store features both athletics and university branded items, including school/college apparel.
Visit ShopUWM
UWM’s Amazon Brand Store
The Amazon Brand Store sells apparel, drinkware, flags, blankets and more, with new products added regularly. A number of items are also available with free Amazon Prime shipping.
Visit UWM’s Amazon Brand Store
College Vault by Abacus
Local partner Abacus Marketing is UWM’s hub for College Vault. The program features retro logos on vintage apparel offered through limited-run sales and special offers. New items are now available!
Visit College Vault by Abacus
Arena Team Store
The UW-Milwaukee Panther Arena in downtown Milwaukee is home to the Arena Team Store, which is open during graduation ceremonies and all Panthers, Admirals and Wave games.
Visit the Panther Arena
Pilot Project Brewing
Panther Pale Ale was developed in partnership between Pilot Project Brewing, Craft Beverage Warehouse, Milwaukee Athletics, the UWM Peck School of the Arts, and CLC, the University’s trademark licensing company.
Visit Pilot Project
Bobblehead Hall of Fame
Milwaukee’s National Bobblehead Hall of Fame sells Pounce the Panther and other UWM-themed bobbleheads, including two vintage Panther bobbleheads.
Visit Bobblehead Hall of Fame Store
Influxer
Influxer works with Panther student-athletes to develop branded merchandise that benefits the athletes through Name, Image and Likeness. Athletes who opt-in are eligible to have merchandise with their name and number sold.
Visit Influxer
Homefield
Homefield Apparel’s new collection features retro looks dating back to the 1920’s. Homefield creates unique, premium collegiate apparel that shows you’re part of a community while still standing out from the crowd
Visit Homefield Apparel
Desert Cactus
Desert Cactus features a variety of non-apparel items for over 700 universities, sports teams and Greek organizations. UWM-branded items are available through their Amazon storefront.
Visit Desert Cactus on Amazon
Fanatics
Fanatics is the ultimate sports apparel store featuring products from all of your favorite teams and leagues, including the Milwaukee Panthers. New items from Cutter and Buck are now featured.
Visit Fanatics
W Republic
W Republic carries a variety of unique tees, sweatshirts and more on its company brand site. It’s product is also available through major online retailers like Amazon and Walmart.
Visit W Republic
Blue 84
Blue 84 carries a wide variety of designs and items on its Amazon storefront. Most items are available for Prime shipping. Blue 84 brand items are also available at various retailers.
Visit Blue 84 on AmazonAdditional Retailers
In-Person Shopping





