Please support the University of Wisconsin-Milwaukee by making you are purchasing officially-licensed merchandise. The sale of unlicensed merchandise harms the University.

Why purchase licensed UWM gear?

  • Royalties raised from the sale of officially licensed products supports the University and student scholarships
  • Companies that are licensed with the university are required to follow strict fair labor practices and adhere to corporate social responsibility policies
  • Licensed products have been reviewed by UWM Trademark Licensing to ensure the UWM brand is represented properly
  • Unlawful use of UWM trademarks and brand is subject to legal action

Officially-licensed products typically have the label to the right or similar labels on the hang tag declaring the item to be licensed. If you are buying online, look for wording stating the product is officially-licensed. Not sure? Contact UWM Trademark Licensing.

If you find someone selling unlicensed merchandise, report it directly to UWM Trademark Licensing by emailing kjoc@uwm.edu. Please include the following information:

  • Infringing Company
  • URL of Unlicensed Product (if sold online)
  • Contact Name and Email