The Office of Licensing and Product Development focuses on growing business and forging partnerships to increase the reach of the university’s creative and commercial brands.

We work with external partners on new creative concepts, retail entities on ways to create and grow business, and internal partners to maximize the reach and power of their promotional products. We have over 25,000 students, 200,000 alumni, 5,000 faculty and staff, and countless additional supporters all ready to display their Panther Pride!

Photo collage of UWM apparel and merchandise on a black and gold background
Photo of UWM Alumni Merchandise on a light gray background (features a long sleeve tee and two tumblers) Text over the image reads
Graphic that reads
Photo collage of UWM shirts on a black and gold background

Branded Merchandise Benefits

Branded merchandise plays an important role in a diverse, comprehensive marketing and promotional plan. As an officially-licensed partner, you can play a major role in pushing a publicity plan to new heights. Branded merchandise and promotional products are proven winners in building brand value and return on investment:

  • A single promo item gets 340 impressions per month. An order of 1,000 items = 340,000 monthly impressions.
  • 70% of people connect the quality of a promo item with the quality of the company.
  • 90% of people own branded drinkware.

We’re Here to Help

The Office of Licensing and Product Development is a resource for internal and external partners. Please reach out at any time with questions, ideas or business proposals.