Business
Using customer names pays off – unless you get it wrong
Businesses such as Starbucks can benefit by addressing their customers by name. But when they mangle the name, that payoff can turn negative.
Business Plan Competition rewards UWM student entrepreneurs
Four teams of UWM students placed in this year’s New Ventures Business Plan Competition, hosted by the Lubar School of Business. Every year since 2006, the contest had awarded prize money to student entrepreneurs who can enter from any discipline on campus. This year’s event, funded by La Macchia Enterprises, doled out $18,500 in accordance […]
Students cultivate an entrepreneurial attitude
Experience from internships and entrepreneurial clubs, along with advice from faculty members and marketing/business classes, help a growing number of students start their own small businesses.
Peracchio named Klappa marketing professor at Lubar
“One of the most prolific scholars in terms of her publication activity,” Laura Peracchio focuses on marketing research that benefits consumer welfare and quality of life.
Lubar grad finds recipe for success with BelAir Cantina
Kristyn Eitel started her restaurant career in the humblest of ways – as a dishwasher in eighth grade. Twenty-five years later, she’s a partner in the successful and expanding BelAir Cantina restaurant group.
Lubar entrepreneurship center receives $1 million donation
Milwaukee entrepreneur and UWM alum Jerry Jendusa has given $1 million to the Lubar Center for Entrepreneurship. The gift will support an entrepreneur-in-residence program that will allow students to learn from people who have started their own companies. “Providing students with access to entrepreneurs creates a dynamic, learning-rich environment,” Jendusa said. “Big entrepreneurial ideas start […]
In a global economy, the Lubar School leads the way
The Lubar School of Business is celebrating 50 years of offering responsive, high-quality programs that meet the needs of major U.S. industries.
English prof helps “unexpected writers”
Poor writing costs companies time and money. UWM’s Dave Clark has a solution — software that will guide “unexpected writers” in producing reports and other documents.
How ‘liking’ leads to buying
UWM professors Amit Bhatnagar and Purush Papatla are pinpointing how brands can harness social media to improve advertising strategies and enhance sales.
IT students program for a purpose
UWM’s nonprofIT program matches students with community organizations in need of IT project assistance.