Business
How ‘liking’ leads to buying
UWM professors Amit Bhatnagar and Purush Papatla are pinpointing how brands can harness social media to improve advertising strategies and enhance sales.
IT students program for a purpose
UWM’s nonprofIT program matches students with community organizations in need of IT project assistance.
UWM students spread startup gospel
UWM students participating in the national University Innovation Fellows program foster entrepreneurism by passing along the lessons they’ve learned.
Accounting students help with taxes – for free
UWM accounting students and AARP are offering free tax help to students and neighborhood residents during March and April at UWM’s Cambridge Commons.
English professor explains the trouble with tourism
Rhetorician Shevaun Watson has taken countless tours of Charleston, South Carolina, where a common narrative glossing over the city’s history of slavery and racism has translated into a multibillion-dollar tourism industry.
JCI/UWM partnership fuels the future of energy storage
UWM is working with industry-leader Johnson Controls Inc. to develop batteries for next-generation vehicles.
Would-be entrepreneur gets training she needs at UWM
Tammy Imme dreamed of owning her own child care center, rather than managing ones owned by others. UWM’s Small Business Development Center gave her the practical skills she needed to launch and then expand her business.
11 student and alumni businesses started with help from UWM
When it comes to starting your own business, UWM is the place to do it. Students and alumni have launched 20 companies with support from the university, and Milwaukee philanthropists Sheldon and Marianne Lubar recently gave $10 million to support UWM’s Ideas Challenge, a network of entrepreneurial activities involving students and researchers.
With overnight shifts and neutral accents, call centers provide insight into the future
UWM sociologist A. Aneesh says the future can be glimpsed in the call centers of India, where workers adjust their hours to meet the needs of customers thousands of miles away and adopt globally acceptable names, accents and habits.
Sheldon and Marianne Lubar donate $10 million to create entrepreneurship center at UWM
Lubar Center for Entrepreneurship will bring together, enhance and expand UWM’s strong array of entrepreneurial programs, classes and activities for undergraduate and graduate students, as well as start-up and growing companies throughout the region.