Thanks to our generous donors, the Department of Journalism, Advertising, and Media Studies is proud to announce that we were able to award fourteen undergraduate scholarships for the 2018-2019 academic year. Please join us in congratulating our recipients and we … Continue Reading »
Rick Popp Explores the 800-Number, Direct Marketing, and the New Networks of Consumption
JAMS Associate Professor Rick Popp explores how 800-service, or toll-free long-distance (In-WATS) lines, became an institutionalized part of direct marketing in the United States between the mid-1960s and early 1980s. Introduced by AT&T in 1967, 800-service attracted immediate attention in mail-order … Continue Reading »