From the expanding presence of social media that empowers customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly rewritten.

With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management – Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.

You may also be interested in:
Online Graduate Certificate in Business Analytics

For More Information

Graduate Student Services
Lubar Hall N251
(414) 251-5252


Required Courses (21 credits)

BUS ADM 762 Marketing Research
BUS ADM 764 Consumer Behavior
BUS ADM 765 Strategic Product and Brand Management
BUS ADM 795 Seminar-in-Management (Ideas & Applications of Data Science in Different Fields)
BUS ADM 806 International Marketing
BUS MGMT 708 Marketing Strategy: Concepts and Practice |
BUS MGMT 709 Analytic Models for Managers

Elective Courses (9 credits)

Students choose at least four of the following:
BUS ADM 544 New Product Development
BUS ADM 761 Seminar in Marketing (current topics)
BUS ADM 763 Marketing Analytics
BUS ADM 766 Marketing for Non-Profit Organizations
BUS ADM 769 Database Marketing
BUS ADM 894 Internet Marketing
BUS ADM 899 Management Research Thesis/Project
BUS MGMT 713 Entrepreneurship: Venture Creation and Management

Additional degree requirements and course descriptions for the Master of Science in Marketing can be found on the Graduate School website.

Students admitted to the MS-Marketing program without sufficient background may need to complete additional courses. Please contact the Graduate Student Services Office for more information.


profile photoAmbrose, GraceMarketing(414) 229-5413gracej@uwm.eduLubar Hall S397

Lecturer, Marketing

profile photoBhatnagar, Amit(414) 229-2520amit@uwm.eduLubar Hall N387

Associate Professor, Marketing

Richard and Barbara Weiss Faculty Scholar 

profile photoBlankenburg, Janice L.(414) 229-6174janiceb@uwm.eduLubar Hall S389

Lecturer, Marketing

profile photoChiu, I-Hsuan (Shaine)(414) 229-3773chiui@uwm.eduLubar Hall N395

Assistant Professor, Marketing

profile photoDu, Katherine(414) 251-8560katdu@uwm.eduLubar Hall S387

Assistant Professor, Marketing

profile photoGhose, Sanjoy(414) 229-4224sanjoy@uwm.eduLubar Hall N379

Director, PhD Program

Professor, Marketing

Norine Carlson-Weber Faculty Scholar

profile photoKang, Charles(414) 229-3829kangca@uwm.eduLubar Hall N386

Assistant Professor, Marketing

profile photoPapatla, Purushottam(414) 229-4439papatla@uwm.eduLubar Hall N481

Northwestern Mutual Data Science Institute Professor, Marketing

Co-Director, Northwestern Mutual Data Science Institute

profile photoPeracchio, Laura(414) 229-3830lperacch@uwm.eduLubar Hall N385

Judith H. and Gale E. Klappa Endowed Professor, Marketing

profile photoPrasad, V. Kantivkp@uwm.eduLubar Hall

Dean Emeritus

Emeritus Bostrom Professor of Entrepreneurship

Emeritus Professor, Marketing

profile photoRank-Christman, Tracy(414) 229-4596rankchri@uwm.eduLubar Hall N367

Assistant Professor, Marketing

profile photoXiao, Zuhui(414) 229-6296zuhuix@uwm.eduLubar Hall S379

Assistant Professor, Marketing

For More Information

Graduate Student Services
Lubar Hall N251
(414) 251-5252