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Sunday, May 10, 2026
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Lubar College of Business

The hidden psychology behind simple pricing amid the rise of AI

By Helaine HicksonApril 23, 2026Business & World AffairsBusiness
A woman stands in a grocery store aisle in the salad dressing section.

With the rise of artificial intelligence and big data, businesses can fine-tune prices to try to maximize profit. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, better-designed price points may work better.

Family tragedy spurs UWM alum in work to save lives with AI

By James CarltonFebruary 20, 2026Business & World Affairs
UWM alum Deepak Arora at Lubar College of Business.

In the aftermath of a family tragedy, Deepak Arora developed an AI-powered safety device to warn caregivers about potential accidents.

Love wins: Couples who found each other at UWM

By Elora HennesseyFebruary 11, 2026Campus & CommunityAlumniStudents
A man and woman stand next to each other, both dressed in winter coats and hats, while the northern lights glow behind them in the nighttime sky.

In honor of Valentine’s Day, we asked couples to share their stories with us — how they met and what made them for fall each other.  

On-campus employment helps UWM IT management student land a job before graduation

By Amanda KienowJanuary 30, 2026Science & Technology
A man and a woman stand on each side of a man wearing graduation regalia. All are standing outside on a sidewalk.

Mentorship and a University Housing position helped provide the tools master’s grad Uday Sanem needed to secure an offer from Johnson Controls.

2026 Alumni Awards Evening winners are making an impact

By Howie MagnerDecember 8, 2025Campus & CommunityAlumni
A black and gold graphic says UW-Milwaukee Alumni Association awards evening 2026

A dozen winners will be honored in February at UWM’s 2026 Alumni Awards Evening, recognizing remarkable standouts who make new waves in the lives of countless people every day.

UWM researchers ranked among top 2% in the world

By John G. SchumacherOctober 29, 2025Campus & CommunityCampus News
A tight shot of a researcher's hand lifting a small glass tube out of a tray.

More than five dozen UWM scientists have been recognized as being among the top 2% of researchers in the world in 2024, according to a new ranking.

UWM recognizes some of its finest at annual Employee Excellence Awards

By UWM NewsOctober 17, 2025Campus & CommunityCampus News
Two dozen people stand in a group holding plaques.

Two dozen people were recognized on Wednesday for their devotion to the UWM community at the 2025 Employee Excellence Awards ceremony.

UWM improves in several U.S. News rankings

By John G. SchumacherSeptember 23, 2025Campus & CommunityCampus News
Three women in blue nursing scrubs, two working on manikins, another on a laptop computer.

The university climbed in the overall rankings for the second year in a row, and several programs made strong showings in the annual report.

‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults

By Helaine HicksonAugust 25, 2025Business & World AffairsBusiness
The image shows a black T-shirt with the phrase "bunch of jerks" on it, as well as an image of a devil figure wearing a face mask under a quote that says "This place if full of satanic activity."

Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.

New dual-degree program equips grads for high-demand health care leadership roles

By UWM NewsJuly 29, 2025Business & World AffairsHealth
Four people talk while standing close to each other.

The new program – Master of Healthcare Administration and Master of Business Administration – is a joint effort by the College of Health Professions & Sciences and the Lubar College of Business.

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