Why study Marketing?

Marketing is the area of business that revolves around satisfying customer needs – through research, development of products and services, planning, pricing, advertising, promotion, and distribution.

Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.

As a Marketing major at the Lubar School, you’ll gain fundamental knowledge that will prepare you for a marketing career in a corporation, non-profit organization, or even government. You’ll learn how marketing supports an organization’s objectives, how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

For More Information

Undergraduate Student Services
Lubar Hall N297
(414) 229-5271


Marketing Major Coursework (21 credits)

Required Courses (9 credits)

BUS ADM 461 Consumer Behavior
BUS ADM 462 Marketing Research
BUS ADM 463 Marketing Management

Marketing Elective Courses (12 credits)

Students choose at least four of the following:
BUS ADM 447 Entrepreneurship
BUS ADM 460 Retail Management
BUS ADM 464 Management of Promotion
BUS ADM 465 International Marketing
BUS ADM 466 Business to Business Sales and Marketing
BUS ADM 467 Marketing Seminar
BUS ADM 468 Internet Marketing
BUS ADM 469 Marketing Professional Internship

Students pursuing the Marketing Major will also take Business Foundation Courses and Business Core courses as part of the undergraduate degree.

Additional degree requirements and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.


As a Marketing graduate, you’ll have a wide range of career opportunities available to you when you enter the workforce. Many students who major in marketing go on to careers in sales, consumer products, advertising, product management, brand management, retail, sports and entertainment, entrepreneurial ventures, or other industries.

Enroll in Bus Adm 300 Career & Professional Development to “think career” and get ahead of the pack!  Be sure to select the “Marketing” section.

Job titles of recent Lubar BBA-Marketing graduates:

Impact Manager
Marketing Coordinator
Marketing Specialist
Merchandising Assistant
Global Data Coordinator
Digital Media Manager
Sales Excellence Associate
Marketing and Sales Associate
Product Specialist
Account Executive/Fan Relations
Commercial Sales Specialist
Pricing Analyst

Companies that have hired recent Lubar BBA-Marketing graduates:

Abercrombie & Fitch
Acuity Insurance
Cooper Power Systems
Direct Supply
Horny Goat Brewing Co.
Infinite Interactive Communications
Kohl’s Corporation
Mark Trvel Corporation
Milwaukee Wave
Minnesota Wild Hockey Club
Rockwell Automation
Trek Bicycle


Lubar marketing faculty have strength across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.

profile photoAmbrose, GraceMarketing(414) 229-5413gracej@uwm.eduLubar Hall S397

Lecturer, Marketing

profile photoBhatnagar, Amit(414) 229-2520amit@uwm.eduLubar Hall N387

Associate Professor, Marketing

Richard and Barbara Weiss Faculty Scholar 

profile photoBlankenburg, Janice L.(414) 229-6174janiceb@uwm.eduLubar Hall S389

Lecturer, Marketing

profile photoChiu, I-Hsuan (Shaine)(414) 229-3773chiui@uwm.eduLubar Hall N395

Assistant Professor, Marketing

profile photoDu, Katherine(414) 251-8560katdu@uwm.eduLubar Hall S387

Assistant Professor, Marketing

profile photoGhose, Sanjoy(414) 229-4224sanjoy@uwm.eduLubar Hall N379

Director, PhD Program

Professor, Marketing

Norine Carlson-Weber Faculty Scholar

profile photoKang, Charles(414) 229-3829kangca@uwm.eduLubar Hall N386

Assistant Professor, Marketing

profile photoPapatla, Purushottam(414) 229-4439papatla@uwm.eduLubar Hall N481

Northwestern Mutual Data Science Institute Professor, Marketing

Co-Director, Northwestern Mutual Data Science Institute

profile photoPeracchio, Laura(414) 229-3830lperacch@uwm.eduLubar Hall N385

Judith H. and Gale E. Klappa Endowed Professor, Marketing

profile photoPrasad, V. Kantivkp@uwm.eduLubar Hall

Dean Emeritus

Emeritus Bostrom Professor of Entrepreneurship

Emeritus Professor, Marketing

profile photoRank-Christman, Tracy(414) 229-4596rankchri@uwm.eduLubar Hall N367

Assistant Professor, Marketing

profile photoXiao, Zuhui(414) 229-6296zuhuix@uwm.eduLubar Hall S379

Assistant Professor, Marketing