Marketing BBA
Marketing is the area of business that revolves around satisfying customer needs – through research, development of products and services, planning, pricing, advertising, promotion, and distribution.
Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.
In the Marketing degree program at the Lubar College of Business, you’ll gain fundamental knowledge that will prepare you for a marketing career in a corporation, non-profit organization, or even government. You’ll learn how marketing supports an organization’s objectives, how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.
Program Type
Major
Program Format
On Campus
Marketing Degree Coursework (21 credits)
Required Courses (9 credits)
BUS ADM 461 Consumer Behavior
BUS ADM 462 Marketing Research
BUS ADM 463 Marketing Management
Marketing Elective Courses (12 credits)
Students choose at least four of the following:
BUS ADM 447 Entrepreneurship
BUS ADM 460 Retail Management
BUS ADM 464 Management of Promotion
BUS ADM 465 International Marketing
BUS ADM 466 Business to Business Sales and Marketing
BUS ADM 467 Marketing Seminar
BUS ADM 468 Internet Marketing
BUS ADM 469 Marketing Professional Internship
Students pursuing the Marketing Major will also take Business Foundation Courses and Business Core courses as part of the undergraduate degree.
Additional degree requirements and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog. Program Checklists and 4-Year Plans can be found on the Undergraduate Student Services MyLubar Resources page.
As a Marketing graduate, you’ll have a wide range of career opportunities available to you when you enter the workforce. Many students who major in marketing go on to careers in sales, consumer products, advertising, product management, brand management, retail, sports and entertainment, entrepreneurial ventures, or other industries.
Average starting salary*: $64,590
* based on survey data collected from UWM students who graduated in Aug. 2024 – May, 2025
Examples of job titles of recent Lubar BBA-Marketing graduates:
Brand Coordinator
Marketing Consultant
Intellectual Property Associate
Marketing Specialist
Product Analyst
Merchandising Assistant
Marketing Coordinator
Digital Media Manager
Sales Excellence Associate
Marketing Specialist
Examples of companies that have hired recent Lubar BBA-Marketing graduates:
Briggs & Stratton
Clarios
Disney
Fastenal
FIS
Infusystem
Sentry World Sports Center
Sunrise Boutique
Target
Zebco
Lubar marketing faculty have strength across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.
- Assistant Professor, Marketing
- V. Kanti Prasad Junior Faculty Scholar
- Business Advisory Council Faculty Scholar
- katdu@uwm.edu
- 414-251-8560
- Lubar Hall S387
- Judith H. and Gale E. Klappa Endowed Professor, Marketing
- sanjoy@uwm.edu
- 414-229-4224
- Lubar Hall N379
- Teaching Assistant Professor, Marketing
- Director, Business Scholars Program
- llipkins@uwm.edu
- 414-251-9430
- Lubar Hall N397
