About

Why study Marketing?

Marketing is the area of business that revolves around satisfying customer needs – through research, development of products and services, planning, pricing, advertising, promotion, and distribution.

Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.

As a Marketing major at the Lubar School, you’ll gain fundamental knowledge that will prepare you for a marketing career in a corporation, non-profit organization, or even government. You’ll learn how marketing supports an organization’s objectives, how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

For More Information

Undergraduate Student Services
Lubar Hall N297
(414) 229-5271
uwmbba@uwm.edu

Curriculum

Marketing Major Coursework (21 credits)

Required Courses (9 credits)

BUS ADM 461 Consumer Behavior
BUS ADM 462 Marketing Research
BUS ADM 463 Marketing Management

Marketing Elective Courses (12 credits)

Students choose at least four of the following:
BUS ADM 447 Entrepreneurship
BUS ADM 460 Retail Management
BUS ADM 464 Management of Promotion
BUS ADM 465 International Marketing
BUS ADM 466 Business to Business Sales and Marketing
BUS ADM 467 Marketing Seminar
BUS ADM 468 Internet Marketing
BUS ADM 469 Marketing Professional Internship

Students pursuing the Marketing Major will also take Business Foundation Courses and Business Core courses as part of the undergraduate degree.

Additional degree requirements and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.

Career

As a Marketing graduate, you’ll have a wide range of career opportunities available to you when you enter the workforce. Many students who major in marketing go on to careers in sales, consumer products, advertising, product management, brand management, retail, sports and entertainment, entrepreneurial ventures, or other industries.

Enroll in Bus Adm 300 Career & Professional Development to “think career” and get ahead of the pack!  Be sure to select the “Marketing” section.

Job titles of recent Lubar BBA-Marketing graduates:

Impact Manager
Marketing Coordinator
Marketing Specialist
Merchandising Assistant
Global Data Coordinator
Digital Media Manager
Sales Excellence Associate
Marketing and Sales Associate
Product Specialist
Account Executive/Fan Relations
Commercial Sales Specialist
Pricing Analyst

Companies that have hired recent Lubar BBA-Marketing graduates:

Abercrombie & Fitch
Accenture
Acuity Insurance
Bon-Ton
Cooper Power Systems
Direct Supply
Google
Harley-Davidson
Horny Goat Brewing Co.
Infinite Interactive Communications
Kohl’s Corporation
Mark Trvel Corporation
Medovations
Milwaukee Wave
Minnesota Wild Hockey Club
Rockwell Automation
Trek Bicycle
Zywave

Faculty

Lubar marketing faculty have strength across a broad array of marketing specialties, including consumer behavior, internet marketing strategies, promotion and advertising, customer relationship management, and branding. With educational backgrounds in marketing, engineering, statistics, supply chain management, psychology, and international business, as well as corporate marketing experience, the group offers an extensive range of knowledge.

profile photoGrace AmbroseMarketing(414) 229-5413gracej@uwm.eduLubar Hall S397

Lecturer, Marketing

profile photoAmit Bhatnagar(414) 229-2520amit@uwm.eduLubar Hall N387

Associate Professor, Marketing

profile photoJanice L. Blankenburg(414) 229-6174janiceb@uwm.eduLubar Hall S389

Lecturer, Marketing

profile photoSanjoy Ghose(414) 229-4224sanjoy@uwm.eduLubar Hall N379

Director, PhD Program

Professor, Marketing

profile photoTina (Tingting) He(414) 229-3773he2@uwm.eduLubar Hall N395

Assistant Professor, Marketing

profile photoCharles Kang(414) 229-3829kangca@uwm.eduLubar Hall N386

Assistant Professor, Marketing

profile photoPurushottam Papatla(414) 229-4439papatla@uwm.eduLubar Hall N381

Interim Associate Dean, Academic Affairs

Professor, Marketing

profile photoLaura Peracchio(414) 229-3830lperacch@uwm.eduLubar Hall N385

Professor, Marketing

profile photoV. Kanti Prasad(414) 229-6256dean-prasad@uwm.eduLubar Hall N418

Dean

Bostrom Professor of Entrepreneurship

Professor, Marketing

Faculty Director, International Business Center

profile photoTracy Rank-Christman(414) 229-4596rankchri@uwm.eduLubar Hall N367

Assistant Professor, Marketing

profile photoXiaojing Yang(414) 229-6537yangxiao@uwm.eduLubar Hall N369

Associate Professor, Marketing