It’s an informal national holiday. Even folks who aren’t football fans watch the Super Bowl, if only for the new commercials. The following University of Wisconsin-Milwaukee faculty members have expertise that can inform news reports about the culmination of the professional football season.
Sports Psychology
Barbara Meyer, applied sport psychology
bbmeyer@uwm.edu
(414) 229-3360
Meyer is director of the Laboratory for Sport Psychology & Performance Excellence. In her sport psychology practice, Meyer works with athletes to enhance the performance of athletes, teams, and sport organizations, and facilitate rehabilitation and return to sport following injury. She has worked with professional and world-class athletes, teams, and sport organizations in freestyle skiing, ice hockey, speed skating, football, basketball, soccer, tennis, golf, equestrian, and many other sports.
Media coverage
Richard Popp, advertising and consumerism
popp@uwm.edu
(414) 229-4436
Popp is an associate professor of journalism, advertising and media studies, and has worked on the history of advertising. He also is interested in the question of whether contemporary American professional sports are a financial “bubble” at risk of deflating.
The Business of Sports
Laura Peracchio, marketing
lperacch@uwm.edu
(414) 229-3830
Recently named the Judith H. and Gale E. Klappa Endowed Professor of Marketing, Peracchio
specializes in the application of consumer behavior research to marketing issues. She investigates the ways in which consumers are influenced by promotional and advertising information. Her research interests are in the areas of persuasion, consumer decision-making, language and culture, children’s consumer behavior and social marketing issues.
Xiaojing Yang, marketing
yangxiao@uwm.edu
(414) 229-6537
Yang specializes in issues related to consumer behavior, especially how advertising and creativity influence how consumers process information and are persuaded.
About UWM
Recognized as one of the nation’s 115 top research universities, UW-Milwaukee provides a world-class education to 26,000 students from 89 countries on a budget of $667 million. Its 14 schools and colleges include Wisconsin’s only schools of architecture, freshwater sciences and public health, and it is a leading educator of nurses and teachers. UW-Milwaukee partners with leading companies to conduct joint research, offer student internships and serve as an economic engine for southeastern Wisconsin. The Princeton Review named UW-Milwaukee a 2017 “Best Midwestern” university based on overall academic excellence and student reviews, as well as a top “Green College.”