laura peracchio

Laura Peracchio

  • Emeritus Professor of Marketing, Marketing


PhD, Marketing, Northwestern University
BSE/BA, Marketing and Psychology, The Wharton School and the College of Arts and Sciences, University of Pennsylvania Dual Degree Program

Areas of Expertise

Dr. Peracchio specializes in the application of consumer behavior research to marketing issues. She investigates the ways in which consumers are influenced by promotional and advertising information. Her research interests are in the areas of persuasion, consumer decision-making, language and culture, children’s consumer behavior and social marketing issues.

Professional Activities

Dr. Peracchio is an Editor of the Journal of Consumer Research, one of the top journals in marketing. Dr. Peracchio has published widely in leading journals such as the Journal of Consumer PsychologyJournal of AdvertisingJournal of the Academy of Marketing ScienceJournal of Consumer Research, and the Journal of Marketing Research. She has received research awards from the American Marketing Association, the Marketing Science Institute, and the Journal of Consumer Research. Dr. Peracchio has presented her research nationally and internationally.

Dr. Peracchio has been recognized for exceptional research productivity in the top marketing journals, and is ranked as one of the most prolific scholars during the past 25 years based on her publication activity. Dr. Peracchio is the past President of the Society for Consumer Psychology, the division of the American Psychological Association focused on consumer psychology. Dr. Peracchio has served on the board of directors and marketing advisory committees for the United Way, American Cancer Society, Jewish Family Services, and the Milwaukee Jewish Federation. She has advised many organizations on marketing issues including Hormel Foods, S.C. Johnson, and the Milwaukee Children's Museum.