University Relations & Communications has retired the Powerful Ideas/Proven Results tagline used in previous UWM marketing campaigns.
The university’s new marketing campaign, referred to internally as UWM First Choice, does not have a tagline. Instead, it highlights UWM’s unique points of pride – areas in which we lead the state or the nation and the features that make students pick UWM as their first-choice college.
With this in mind, the Powerful Ideas/Proven Results logo should no longer be used on university marketing materials, presentations or other documents. Instead, please use the UWM preferred logo.
More information about logos and their correct use can be found on the university’s brand website.
