Project Pitch It intersects entrepreneurship, education, and entertainment to inspire small business owners to pursue their passion with relentless motivation. Co-sponsored by BizTimes Media & WISN-12 News, the show follows a ‘Shark Tank-like’ style format. Wisconsin innovators and entrepreneurs make their pitch to area business moguls in a bid to win three potential awards. Previous participants include small businesses operating in sectors like health and wellness, water technologies, journalism and media, cryptocurrency, food service and production, leisure and recreation, and environmental sustainability solutions.  

Jamie Andrzejewski of Nourish Natural Products participated in Season 5 of the show. Her business is currently experiencing triple-digit growth and you can find her products in stores throughout the Milwaukee-area. TrueMan McGee of Funky Fresh Spring Rolls was a participant in Season 2. His company was just recently acquired by Milwaukee-based food producer Palermo Villa. When asked about the deal with Palermo, TrueMan had this to say: 

“When we started Funky Fresh nearly 10 years ago, our goal was to become a successful frozen food manufacturer,” TrueMan said “We accomplished that goal during one of the toughest times for small businesses. And now, thanks to this partnership, we can get our Funky Fresh Goodness out to a much broader market.”  

This season’s moguls include Milwaukee’s Jerry Jendusa, Joanne Sabir, David Gruber, and Peg Ann. Project Pitch It welcomes a new mogul, WEC Energy Group Chairman Gale Klappa. In each weekly episode, three different entrepreneurs demonstrate their innovations and vie for awards valued at more than $40,000. This year’s awards include: 

• The Peg Ann & David Gruber Project Pitch It $10,000 Cash Award – This award will help the entrepreneur soar to the next level. 

• The Jendusa/University of Wisconsin, Milwaukee Lubar Entrepreneurship Center Award – Offers workshops, programming, and support services including investment guidance and mentoring from Jerry Jendusa and UW-Milwaukee’s Lubar Entrepreneurship Center. Also includes an extra sum of cash of $5000. 

• The AmFam/We Energies Award – NEW THIS SEASON – this award will include $1,500 plus the mentoring of an entrepreneur with a We Energies leader to support their advancement in all aspects of their business including Marketing, Information Technology, Human Resources, and Finance. 

Tune in to season 6 on March 19th for Project Pitch It – you won’t want to miss it!