Listed below are requirements for the major in Journalism, Advertising, and Media Studies—Journalism Concentration. In addition to requirements for the major, students must satisfy all of the university general education requirements and the College of Letters & Science breadth and other degree requirements.

Degree requirements will vary depending on when you took your first college class. You are strongly advised to consult both your journalism advisor and your L&S advisor to ensure you stay on track toward a degree.

Read more about the degree requirements on the L&S Degree Requirements web pages.

Effective Date: Fall 2018
If you started the program before the effective date of the new requirements, please consult with your advisor about your set of requirements.

JAMS Major Requirements

Students must complete 18 or more credits in courses numbered 300 or above, and at least 15 upper-division (numbered 300 and above) credits in the major in residence at UWM. Students may count a maximum of 6 credits in any combination of JAMS 399 and JAMS 600, each of which can be taken to a maximum of 6 credits. The College of Letters and Science requires that students attain at least a 2.0 GPA on all credits in the major attempted at UWM. Students must attain a 2.0 GPA on all major credits attempted, including transfer work.

A Journalism, Advertising, and Media Studies (JAMS) major requires a minimum of 36 credits in JAMS and at least 12 credits in a single major, department, or certificate program outside of JAMS, of which, at least 6 credits must be at the 300 level or above:

JAMS 101Introduction to Mass Media3
JAMS 201Media Writing3
JAMS 559Freedom of Expression in the Digital Age3
Complete 12 credits of JAMS Electives12
Select 12 credits in a single major, department, or certificate program outside of JAMS 112
Select at least one JAMS 600-level course with the word "Seminar" in its title to meet the L&S requirement for a research experience in the major3
Select one of the following:
Media Studies
Advertising/Public Relations
Total Credits48

Concentration Requirements


JAMS 204News Writing3
JAMS 320News Reporting 3
Select at least two of the following:6
Introduction to Digital Documentary
Television News Reporting
Advanced Integrated Reporting
Specialized Reporting:
Total Credits12

Media Studies

JAMS 262Principles of Media Studies3
JAMS 562Media Studies and Culture3
Select one of the following:3
News Writing
Introduction to Advertising and Public Relations
Publication Design
Introduction To Video Storytelling
Feature and Magazine Article Writing:
Persuasive Media Writing and Production:
Media Graphics
Specialized Reporting:
Critical and Opinion Writing
Select one of the following: 13
Race and Ethnicity in the Media
History of Mass Media
Media Ethics
Seminar in Media and Public Opinion
Seminar in Media and Politics
Seminar in Global Media
Seminar in Contemporary Issues in Media Studies:
Seminar in Media Communication and Society:
Total Credits12

Advertising/Public Relations

JAMS 207Introduction to Advertising and Public Relations3
JAMS 307Persuasive Media Writing and Production:3
JAMS 407Media Planning3
JAMS 524Advertising and Public Relations Campaigns3
Total Credits12