Listed below are requirements for the major in Journalism, Advertising, and Media Studies—Journalism Concentration. In addition to requirements for the major, students must satisfy all of the university general education requirements and the College of Letters & Science breadth and other degree requirements.

Degree requirements will vary depending on when you took your first college class. You are strongly advised to consult both your journalism advisor and your L&S advisor to ensure you stay on track toward a degree.

Read more about the degree requirements on the L&S Degree Requirements web pages.

JAMS Major Requirements

Students must complete 18 or more credits in courses numbered 300 or above, and at least 15 upper-division (numbered 300 and above) credits in the major in residence at UWM. Students may count a maximum of 6 credits in any combination of JAMS 399 and JAMS 600, each of which can be taken to a maximum of 6 credits. The College of Letters and Science requires that students attain at least a 2.0 GPA on all credits in the major attempted at UWM. Students must attain a 2.0 GPA on all major credits attempted, including transfer work.

A Journalism, Advertising, and Media Studies (JAMS) major requires a minimum of 36 credits in JAMS and at least 12 credits in a single program other than JAMS, of which, at least 6 credits must be at the 300 level or above:

JAMS 101Introduction to Mass Media3
JAMS 201Media Writing3
JAMS 559Freedom of Expression in the Digital Age3
or JAMS 461 Media Ethics
Complete 12 credits of JAMS Electives12
Select 12 credits in a single program outside of JAMS 112
Select at least one JAMS 600-level course with the word "Seminar" in its title to meet the L&S requirement for a research experience in the major3
Concentration (see requirements listed below)12
Select one of the following:
Media Studies
Advertising/Public Relations
Total Credits48

At least 6 credits must be at the 300 level or above.

Concentration Requirements


JAMS 204News Writing3
JAMS 320News Reporting3
Select at least two of the following:6
Audio Storytelling
Introduction to Digital Documentary
Television News Reporting
Advanced Integrated Reporting
Specialized Reporting:
Total Credits12

Media Studies

JAMS 262Principles of Media Studies3
JAMS 562Media Studies and Culture3
Select one of the following:3
Introduction to Advertising and Public Relations
Publication Design
Introduction To Video Storytelling
Feature and Magazine Article Writing:
Audio Storytelling
Media Graphics
Introduction to Social Media and Search Engine Optimization
Critical and Opinion Writing
Select one of the following: 13
News Literacy
Race and Ethnicity in the Media
History of Mass Media
Media Ethics 2
Freedom of Expression in the Digital Age 2
Seminar in Media and Public Opinion
Seminar in Media and Politics
Seminar in Global Media
Seminar in Contemporary Issues in Media Studies:
Seminar in Media Communication and Society:
Total Credits12

One Media Studies course from among the following (in addition to at least one JAMS 600-level course with the word “Seminar” in its title selected to meet the L&S requirement for a research experience in the major).


If JAMS 461 or JAMS 559 is chosen for the Media Studies Elective, it cannot be double-counted as an Upper-Level Core Requirement.  

Advertising/Public Relations

JAMS 207Introduction to Advertising and Public Relations3
JAMS 307Persuasive Media Writing and Production:3
JAMS 524Advertising and Public Relations Campaigns3
JAMS 407Media Planning3
or JAMS 505 Research for Advertising and Public Relations
Total Credits12