Tracy Rank-Christman, Assistant Professor of Marketing, has been selected as this year’s MASSIG Emerging Scholar Winner.
The Marketing & Society Special Interest Group (MASSIG) of the American Marketing Association Emerging Scholar Award recognizes a marketing academic in the early stages of their career who has made significant contributions to advancing the study of marketing and societal issues. Their work must contribute to addressing significant problems, innovation, and methodological rigor that substantially advances the issues being addressed.
Dr. Rank-Christman was selected for her impactful research on marginalized consumer identities, marketplace morality, social change and social movements. Her research has been published in highly regarded journals like the Journal of Consumer Psychology, Journal of Business Ethics, Journal of Business Research, and the Journal of the Association for Consumer Research. Her work has also been recognized by the Society for Consumer Psychology with an early career award. Dr. Rank-Christman will be recognized at this year’s Marketing & Public Policy Conference being held in June in Washington DC.