The Accounting area has a long tradition of celebrating students who successfully complete Intermediate Accounting 1 – the first course in the major and one of its most rigorous academic milestones. Twice each year, faculty, staff, accounting firm representatives, and …
When companies try to predict product sales, they often look at one product at a time. But according to new research co-authored by Huimin Zhao, that approach can miss a much bigger story about how customers actually shop. Zhao, a …
Amit Bhatnagar, professor of marketing, received the RAPSIG Noble/Grewal/Gundlach Mentoring Award at the 2026 American Marketing Association (AMA) winter conference in Madrid.
Deepak Arora (’22 EMBA) received the 2026 UWM Alumni Association Impact Award for his wearable devices that scans environments for danger and alerts caregivers about potential accidents before they happen. He is the founder and CEO of Wearable Technologies. Tou …
Dijo Alexander, professor of practice, Information Technology Management, secured a partnership with Microsoft for the College to be one of six partner schools in Project Bayfield – a community-first AI program. The College will be designated as the “Applied AI” partner …
Steve Everett (’18 EMBA) was named president of the L.T. Hampel Corp. He was twice named a Wisconsin Titan 100 by Titan CEO, a program recognizing the state’s top CEOs and C-level executives. Estevan Longoria (‘22 BBA – Marketing), founder …
Real world connections are a key part of how the Lubar College of Business prepares students for meaningful careers. By bringing industry professionals directly into the classroom, the College helps students see how data, analytics, and innovation are applied every …
Innovation begins with listening closely to real problems and building solutions that customers truly need. That idea was central at the Ignite Startup Accelerator Showcase, where founders from the 2025-26 cohort shared how their ventures are gaining traction and moving …
George Oliver, former chairman and CEO of Johnson Controls, recently spoke to students in the College’s Business Company Stock Analysis class, offering a real-world look at corporate leadership and transformation. Oliver traced his career from early roles at GE to …
How do you grow a hometown favorite while staying true to what made it special? Sharad Chadha, CEO and owner of Sprecher Brewing Company since 2020, shared his perspective during a recent fireside chat, held in partnership with the UWM …
