A. Aneesh’s New Book on Scribd

The UWM Department of Sociology Associate Professor A. Aneesh’s new book Neutral Accent. The introduction (Acknowledgments and Prologue) to Neutral Accent appears on Scribd at http://www.scribd.com/doc/260609029/Neutral-Accent-by-A-Aneesh”. The book was published by Duke University Press this year and will be available soon.

From Scribd’s Review: “In Neutral Accent, A. Aneesh employs India’s call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work “neutralizes” racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers.” Read more on Scribd