‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults
Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.
Research
UWM researchers studying ways to improve removal of ‘forever chemicals’ from water
Yin Wang and Xiaoli Ma are investigators on a two-year grant from the U.S. Department of Defense that will focus on modifying a clay-like mineral called layered double hydroxide to clean up PFAS.
Naval dignitary visits UWM for Navy Week in Milwaukee
Rear Admiral Matthew Pottenburgh made two stops at UWM on Wednesday to highlight the Navy’s partnership with UWM on educating veterans and in research to advance all-electric ships.
Biology professor receives grant to combat devastating citrus crop disease
The $1.5 million award from the National Institute of Food and Agriculture supports a project aiming to bring to market a biopesticide that fights citrus greening disease.
UWM researcher receives Shaw award to study why some breast cancer cells survive radiation
Qingsu Cheng, assistant professor of biomedical engineering, is investigating why some cancer cells go dormant to hide from radiation treatment, only to wake up later and return, sometimes even stronger.
How AI-powered chatbots can make – or break – consumer trust
The growing popularity of generative AI programs has supercharged the presence, and abilities, of those little text bubbles that pop up in the corner of so many consumer sites.
UWM researcher’s work is transforming traffic data into road safety solutions
Tom Shi, assistant professor of civil and environmental engineering, is using footage from surveillance cameras to create models that can predict traffic behavior.
Kohler Trust for Clean Water gives $2.5 million to UWM for Great Lakes research
The funding will initially support enhanced research on water quality and ecosystem health led by Harvey Bootsma, the inaugural Kohler Endowed Chair of Great Lakes Science in UWM’s School of Freshwater Sciences.
UWM is a partner on a project to address rural transportation needs with autonomous vehicles
The six-year project will develop solutions to improve mobility, such as enabling nondrivers to better access health care, groceries and other amenities, and helping people without vehicles commute to work.
UWM earns prestigious R1 research status for a fourth time
The classification places UWM among the top 187 of nearly 4,000 institutions nationwide in the “very high” category. UWM is one of just two R1 universities in Wisconsin, along with UW-Madison.