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Monday, May 4, 2026
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Research

The hidden psychology behind simple pricing amid the rise of AI

By Helaine HicksonApril 23, 2026Business & World AffairsBusiness
A woman stands in a grocery store aisle in the salad dressing section.

With the rise of artificial intelligence and big data, businesses can fine-tune prices to try to maximize profit. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, better-designed price points may work better.

UWM physics student researches the cosmos

By Maridel AllinderApril 13, 2026Science & Technology
A man stands outside under some trees.

International student Pratyusava Baral was drawn to UWM to work with astronomers who helped detect gravitational waves.

A massive brain study is helping children and UWM student researchers

By Howie MagnerApril 7, 2026Health
A man in a brown sweater holds a glass plaque in his hands that reads "2025 Panther Edge Student Employment Award."

Donors during on 414 for UWM Giving Days can help support the efforts to untangle the mysteries of the human brain, and help the next generation of researchers.

UWM scientist wins early career award for bone cancer research

By Laura OttoMarch 30, 2026HealthBiotechnology
A woman in a white lab coat stands in a lab with crossed arms.

Priya Premnath, assistant professor of biomedical engineering, will use seed funding from the Shaw Early Career Research Award to explore how stem cells can be directed to heal bone after surgery without triggering new cancer growth.

Alum helping improve wastewater treatment with ‘explainable AI’

By Laura Otto March 26, 2026Science & TechnologyWater & Environment
A man sits at a table working at a laptop computer.

Fuad Nasir aims to solve a major challenge faced by treatment plant operators: critical water-quality tests take days to complete, while operators often need to make decisions within hours.

Captivated by research, UWM student pursues career in water quality and safety

By Tree MeinchMarch 18, 2026Science & TechnologyWater & Environment
Freshwater sciences student Jena Choi examines a vial of wastewater alongside faculty mentor Laodong Guo

UWM student Jena Choi aims to combine research and outreach to improve water quality and help communities understand the value of clean, safe water.

From Lake Malawi to Lake Michigan: A scientist’s lifelong dive into freshwater research

By Tree MeinchMarch 3, 2026Science & TechnologyWater & Environment
Freshwater Sciences professor Harvey Bootsma stares at a colorful fish tank in his office.

Harvey Bootsma has spent decades studying Lake Michigan’s ecosystems. His work helps further the health of freshwater systems worldwide.

UWM student taps into her love of bugs to fight antibiotic-resistant organisms

By Tree Meinch February 13, 2026Science & TechnologyWater & Environment
Freshwater sciences PhD student Kieyarrah Dennis reaches for a bottle of yellow liquid in the lab.

Kieyarrah Dennis is a PhD student in UWM’s School of Freshwater Sciences. Her research is helping combat the pathogens we’re exposed to in our water.

UWM professor is fighting superbugs in Milwaukee and around the world

By Anna Funk December 12, 2025Health
Biomedical sciences professor Troy Skwor works with a student researcher in his lab.

Biomedical sciences professor Troy Skwor studies drug-resistant bacteria. His work highlights his goal to improve public health across the globe.

UWM professor uses tech to tackle shoulder pain in wheelchair users

By Tree Meinch December 2, 2025Health
Mechanical engineering professor Brooke Slavens walks alongside a child wheelchair user.

Brooke Slavens is an expert in human movement and rehabilitation. Her latest research could help manual wheelchair users suffering from shoulder pain.

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