All UWM faculty and staff are invited to presentations on UWM’s new brand personality.
The Division of Marketing, Communications & University Relations has partnered with Carnegie Dartlet on a refresh of the UWM brand. In December, about 100 faculty, staff and students provided input on UWM’s brand personality during on-campus workshops. Four hundred more provided feedback via an online survey. Carnegie used this information to develop UWM’s personality, which will serve as a foundation for marketing and communication efforts campus-wide.
Carnegie will do three presentations on the brand personality on April 9 and 10. The information will be the same in all three presentations, so faculty and staff only need to attend one. The sessions will be:
- 9-10 a.m. Tuesday, April 9, UWM Student Union, Fireside Lounge
- 1-2 p.m. Tuesday, April 9, Fireside Lounge
- 9-10 a.m. Wednesday, April 10, Fireside Lounge
No registration is required. The presentations will be in person, with no remote option. However, one session will be recorded for viewing at a later date.
Contact Chief Marketing Officer Michelle Johnson at john3453@uwm.edu with questions or to request access to the recorded session.
