Brewers bike ride to benefit UWM’s Life Impact program

The Milwaukee Brewers are fostering a sense of community through biking and baseball with a benefit bike ride, Hitting 4 the Cycle. Proceeds from the event will be donated to the Urban Ecology Center, DreamBikes and UWM’s Life Impact program.

“When we bring people together for a shared goal, whether it be cheering for our home team, biking the same course or trying to provide a better life for our children, we are creating community,” said Natalie Reinbold, director of the Life Impact program.

The Life Impact program helps families out of generational poverty through renewable scholarships to students who have children. The program also pairs each student receiving a scholarship with a life coach and puts on events to strengthen the student parent community.

“The Brewers fan base and the biking community are very generous groups of people,” said Tim Brever, manager of the Brewers Community Foundation. “And anytime we can all partner together on behalf of those doing high quality work in the community is a winning opportunity.”

Hitting 4 the Cycle will take place at the Uecker Parking Lot at Miller Park on Saturday, Aug. 24, at 1:30 p.m. Participants can choose a 25 mile or 12 mile route.

Registration is $55, plus participants must fundraise another $50. Children under 13 ride free.

“Receiving a donation from the Brewers Community Foundation means we are able to support more students, something we hope to accomplish every year,” said Reinbold. “Their gift also helps bring awareness to the program, ensuring our community knows about the needs of students with children and the work we do to support them.”

Participants receive a commemorative shirt, invitation to tailgate party catered by Smoke Shack and a ticket to see the Brewers play the Diamondbacks that night.

Last year’s ride raised over $50,000 for the same three beneficiaries, and Brever hopes to match or exceed that this year. UWM’s Life Impact program received $15,000.

“We are thrilled to be able to play a role in providing disadvantaged parents with financial aid to better the lives of themselves and their children,” Brever said.

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