Rachael Jurek

Senior Teaching Faculty and Internship Coordinator
 Bolton 580


MA, Marquette University
BA, University of Minnesota–Morris

Teaching Areas

Public relations, social media and research methods

UWM Courses Taught

JAMS 289/489/399/600 – Internships

JAMS 280 — Special Topics: Event Planning and Management

JAMS 280 – Special Topics: Crisis Communication Management

JAMS 307 — Advertising and Public Relations Writing and Production

JAMS 380 — Special Topics: Branding and Campaign Analysis

JAMS 505 – Advertising and Public Relations Research Methods

JAMS 524 — Advertising and Public Relations Campaigns

Additional Courses Include:

Advanced Public Relations

Intro to Mass Media

Intro to Public Relations

Media Writing

PR Writing

Public Speaking

Social Media for Public Relations

Social Interaction in the Digital Age

Student Agency Management

Professional Experience

Media Relations Director at Moon Landing Agency

Corporate Membership and Sponsorship Manager at Milwaukee Art Museum

Corporate Sponsorship Specialist; Special Events, Marketing and PR Coordinator at Potawatomi Bingo Casino

Special Events Assistant at Exceptional Events

Research Areas

Higher education pedagogy for public relations and social media
Social media for crisis tracking and analysis


Jurek, Rachael L., and Isgro, Kirsten, “Assessing the Impact of a Community Program for Young Girls: Literature Review, Questionnaire Survey Methods and Survey Data Analysis,” SAGE Research Methods Cases (April 2014).

Current Research (contributed to panel presentation. Paper pending.) Ouellette, Michelle M., and Jurek, Rachael L., “Social Media Narratives on Immigration: Tweets from the Border.” Presentation at the 117th Annual Meeting of the American Anthropological Association (Nov. 18, 2018).

Other Activities

Riding horses
Hockey mom
Fan of all things Minnesota