Xiaoxia Cao

Associate Professor
 (414) 229-4436
 Bolton Hall 566


PhD, University of Pennsylvania
MA, University of Wisconsin–Milwaukee
BA, Beijing University, P.R. China

Courses Taught

JAMS 505 — Strategic Communication Research
JAMS 614 — Mass Media and Public Opinion
JAMS 661 — Mass Communication and Society
JAMS 810 — Media Effects

Research Interests

Media effects, persuasion, media psychology, strategic communication and political communication

Teaching Areas

Media Effects, Persuasion, Media and Politics

Selected Publications

Cao, X. (2016). Framing charitable appeals: The effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention. International Journal of Nonprofit and Voluntary Sector Marketing, 21(1), 3-12.

Cao, X. (2015). The influence of fiction versus nonfiction on political attitudes. Communication Research Reports, 32(1), 83-92.

Cao, X. & Decker, D. L. (2015). Psychological distancing: The effects of narrative perspectives and levels of access to a victim’s inner world on victim blame and helping intention. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), 12-24.

Cao, X. (2013). The effects of facial close-ups and viewers’ sex on empathy and intentions to help people in need. Mass Communication and Society, 16(2), 161-178.

Cao, X. (2010). Hearing it from Jon Stewart: The impact of The Daily Show on public attentiveness to politics. International Journal of Public Opinion Research, 22(1), 26-46. 

Cao, X. (2008). Political comedy shows and knowledge about primary campaigns: The moderating effects of age and education. Mass Communication and Society, 11(1), 43-61.  

Brewer, P. R., & Cao, X. (2006). Candidate appearances on soft news shows and public knowledge about primary campaigns. Journal of Broadcasting & Electronic Media, 50(1), 18-35.