PhD, University of Pennsylvania
MA, University of Wisconsin–Milwaukee
BA, Beijing University, P.R. China
JAMS 380 — Special Topics in Journalism, Advertising, and Media Studies, Topic: Entertainment and Politics (Online)
JAMS 380 — Special Topics in Journalism, Advertising, and Media Studies, Topic: Health and Media (Online)
JAMS 505 — Research for Advertising and Public Relations (Previously Research for Strategic Communication)
JAMS 614 — Seminar in Media and Public Opinion
JAMS 661 — Seminar in Media Communication and Society, Topic: Media Effects and Persuasion
JAMS 701 — Media Studies Research Design
JAMS 810 — Media Effects
Persuasion, media effects, media psychology, strategic communication, health communication, and political communication
Persuasion, media effects, public opinion, health communication, and political communication
Xu, J., & Cao, X. (in press). Young adults’ (mis)use of prescription opioid drugs: An exploratory study. Health Communication.
Cao, X. (2018). Impact of social information on intentions to volunteer domestically for foreign causes. Nonprofit Management and Leadership, 29(2), 273-283.
Kim, J., Cao, X., & Meczkowski, E. (2018). Does stigmatization motivate people to quit smoking? The effect of stigmatizing anti-smoking campaigns on cessation intention. Health Communication, 33(6), 681-689.
Cao, X., & Jia, L. (2017). The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intention: Evidence from an online experiment. Nonprofit Management & Leadership, 27(4), 457-473.
Kim, M., & Cao, X. (2016). The impact of exposure to media messages promoting (government) conspiracy theories on distrust in the government: Evidence from a two-stage randomized experiment. International Journal of Communication, 10, 3808-3827.
Cao, X., & Decker, D. L. (2015). Psychological distancing: The effects of narrative perspectives and levels of access to a victim’s inner world on victim blame and helping intention. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), 12-24.
Zhang, W., Cao, X., & Tran, M. N. (2013). The structural features and the deliberative quality of online discussions. Telematics and Informatics, 30(2), 74-86.
Cao, X. (2010). Hearing it from Jon Stewart: The impact of The Daily Show on public attentiveness to politics. International Journal of Public Opinion Research, 22(1), 26-46.