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Featured Research

  • Man with glasses in front of a grocery store display
    What Beer, Diapers, and AI Reveal About the Future of Sales Forecasting
    When companies try to predict product sales, they often look at one product at a time. But according to new research co-authored by Huimin Zhao, that approach can miss a much bigger story about how customers actually shop. Zhao, a …
  • Photo of woman with long dark hair in front of two computer screens
    Student Research: Second Chances in the C-Suite – What Happens When CEOs Come Back?
    Doctoral student Hyunji Lee is exploring a timely question in today’s business climate: When leaders fall from grace, should they get a second chance? In her job market paper, “When Leaders Return: How Executive Reappointments Shape Firm Performance,” Lee examines …
  • Man at lectern near a presentation screen
    Why Reviews, Ratings and Timing Matter More Than You Think
    When you buy something online, you are rarely the first person to do so. Reviews, ratings and social media posts from earlier buyers all shape how confident you feel about clicking “add to cart.” That chain reaction is the focus …
  • Woman standing in front of a large blue sign
    Student Research: How Corporate Messages Influence Trust in Uncertain Times
    Doctoral student Pouneh “Penny” Sadeghi studies a question that affects more people than they might realize. When companies speak to the public during moments of uncertainty, how do investors, customers, and communities respond? Penny is a graduate assistant and instructor …
  • Giorgo Sertsios, Sheldon B. Lubar Associate Professor of Finance
    How Labor Laws Abroad Shape U.S. Business Strategies
    In today’s global economy, it’s common for U.S. companies to run factories, partner with suppliers or hire employees overseas. But what happens when labor laws in those countries change? New research co-authored by Giorgo Sertsios, Sheldon B. Lubar Associate Professor …
  • Assistant Professor Amy Tegeler talking with Lubar College students
    How Do Auditors React to Being Inspected?
    Auditors are used to examining financial statements, but what happens when the auditors themselves are audited? That’s the focus of research by Dr. Amy Tegeler, assistant professor of accounting at the Lubar College of Business, along with her co-authors Dr. …
  • Xiaohang Yue in car
    Sharing the Shared Rides Through Double Auctions
    In the hustle and bustle of modern urban transportation, multi-party carpooling emerges as an innovative trend taking the streets by storm. Imagine a system where you don’t just share a ride with one friend, but with a whole group of …
  • Yianni Floros
    Navigating the Trade-Offs: Proprietary Costs and Equity Financing
    In the world of finance, companies are constantly faced with decisions that involve balancing risk, competition, and growth. One such decision revolves around equity financing, where businesses must choose how and when to raise money by selling shares. This choice …
  • Keimei Sugiyama
    Stable Anchors and Dynamic Evolution: A Paradox Theory of Career Identity Maintenance and Change
    We typically assume that changes in employment or profession trigger shifts to who we think we are in relation to our career—in other words, our career identity. Indeed, if we were to constantly question our career identity, we could end …
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Lubar College of Business

Sheldon B. Lubar College of Business
University of Wisconsin-Milwaukee
3202 N. Maryland Ave.
Milwaukee, WI 53211

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