It’s a competitive world out there. Set your organization — and yourself — apart with a Graduate Certificate in Marketing.

Today’s marketers need a wide range of skills and knowledge to help their organizations stand out. The Graduate Certificate in Marketing spans key topics that are relevant in today’s ever-changing marketing landscape.

This program can be completed as a stand-alone certificate or in combination with a master’s degree program.

Program Type

Graduate Certificate

Program Format

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In the Graduate Certificate in Marketing program, you’ll gain a solid understanding of marketing research, product and brand management, and internet marketing in the certificate core curriculum, and then choose two elective courses where you can dig deeper into topics that are important to you and your career.

Lubar academic faculty, together with experienced marketing executives, will bring their real-world experience to the classroom, providing you with the knowledge you need to rise above the crowd.

Graduate Certificate in Marketing (15 credits)

Required Courses (9 credits)

BUS ADM 762 Marketing Research*
BUS ADM 765 Strategic Product and Brand Management*
BUS ADM 894 Internet Marketing*

Elective Courses (6 credits)

Please choose two courses from the following:
BUS ADM 544G New Product Development*
BUS ADM 761 Seminar in Marketing
BUS ADM 763 Marketing Analytics*
BUS ADM 764 Buyer Behavior and Marketing Communications*
BUS ADM 766 Marketing for Nonprofit Organizations
BUS ADM 769 Database Marketing*
BUS ADM 806 International Marketing

*Courses offered online.

Additional certificate requirements as well as course descriptions can be found on the Graduate School website.

To be considered for admission, you must have completed a bachelor’s degree with an overall GPA of 2.75 or better. This certificate may be completed alone or in combination with the Lubar College’s MBA or MS in Management degree program.

To apply, complete the online application. Please also send your official transcript (from highest degree earned) to the Graduate School, University of Wisconsin-Milwaukee, P.O. Box 340, Milwaukee, WI 53201.

For Online MBA students or students completing Online Certificates only, tuition is $800/credit or a total of $12,000 to complete the certificate. All other students are subject to UWM’s tuition and fee schedule. This does not include the cost of textbooks and other miscellaneous expenses.

Graduate Student Services
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