Samantha Sotola

Samantha leads the SAP University Competence Center (UCC) Milwaukee's marketing and communications initiatives, developing strategies that engage both UW-Milwaukee students and SAP UCC Milwaukee member institutions around the world. She oversees the center's social media presence, marketing campaigns, and digital communications. Samantha also manages the full member administration lifecycle, including contracts, billing, invoicing, renewals, and member account management, serving as the primary point of contact for member operations. She also coordinates the planning and execution of SAP UCC events, workshops, and conferences, supporting collaboration among faculty, students, and industry partners. Samantha earned a bachelor's degree in Marketing from the Lubar College of Business at the University of Wisconsin - Milwaukee, along with a minor in Communications and an Enterprise Resource Planning (ERP) Certificate.