Facts
- Over 22,000 students on multiple campuses across southeastern Wisconsin
- Over 200,000 living alumni – 80 percent live in Wisconsin
- R1 designation with combined research and access missions
- 15 NCAA Division I sports in the Horizon League
- Recognized as LGBT+ and military-friendly institution
- Committment to student, faculty, staff, alumni, athletics and community marketing/promotion of all partnerships
Opportunity
- On-campus Panther Shop
- Retail store in downtown UWM Panther Arena
- Two on-campus athletics venues
- Summer festivals (Summerfest, State Fair, etc)
- Online/digital growth
- Co-branded consumables
- Name, Image and Likeness
- MMR support via Learfield
- Expanding internal supplier program
- National retail support via CLC
Consumer Insights
Overall Demographics of Panther Fans
- 41% are Adults 50+
- 66% identify as male
- 20% have graduated college
- 31% have a HHI of $100K+
Where Do Panther Fans Shop?
- 48% shop at the Mayfair Mall
- 40% shop at Bayshore Town Center
- 40% shop at Brookfield Square
- 62% shop at Target
- 19% shop at Dick’s Sporting Goods
Panther Fans Are Sports Fans
- 30% have shopped for sports logo apparel
- 29% have purchased sports apparel with the logo of a college sports team