Student organizations at the University of Wisconsin-Milwaukee must follow a set of guidelines for the naming and branding of their organization.
- UWM’s logos and Milwaukee Athletics’ logos are registered trademarks and may not be used by student organizations.
- In some circumstances, organizations directly related to UWM academic departments may be able to obtain permission from their logo liaison for use of approved school/college branding.
- Union Marketing has created logos for club sports and for student organizations.
- Student organizations also have the option of creating a type treatment or other graphic element to represent their organization. These designs must be approved by the Office of Trademark Licensing and other offices before being used in any way. Some groups may also be subject to branding guidelines and requirements for the school, college or program they are affiliated with.
- Student organizations must use a licensed vendor when producing branded merchandise.
Any group affiliated with the University of Wisconsin-Milwaukee is expected to comply with the university’s general branding standards. This includes the use of the university’s official colors. The use of colors outside of the university’s official colors is subject to review and strictly limited.
The full guides of rules, regulations and contacts is available online.