The University of Wisconsin-Milwaukee has established licensing policies in cooperation with CLC. These policies are guided by existing Universities of Wisconsin policy, best practices and emerging industry standards. These policies are consistently reviewed by UWM Trademark Licensing and CLC.
Any entity producing items bearing the trademarks, logos, names or references to the University of Wisconsin-Milwaukee or its affiliates must order from licensed vendors or be licensed themselves. This includes all campus departments and student organizations.
A 12 percent royalty on the wholesale price of all branded merchandise purchases will be paid by licensed vendors to the university. Licensed vendors often already include this royalty in published pricing, while others may invoice it to customers as a line item. At UWM, these royalties are directed to student scholarships, areas of student enhancement and programs to increase royalty revenues. Royalty policies are established in accordance with the Universities of Wisconsin Regent Policy on Collegiate Licensing.
Should any campus department or student organization wish to request an exemption to the use of a licensed vendor or the inclusion of royalties on their purchase, they must receive approval from UWM Trademark Licensing. Exemptions are extremely limited and requests must be accompanied by significant justifying information. Some purchases – including those for uniforms or official workwear – are already exempt from royalties and do not require the completion of this form.