Documentation

For Top Stories and Photo Galleries

Cutlines, or photo captions, for top stories and photo galleries should be two sentences. The first sentence should be written in present tense and describe what is happening in the photograph, identifying those pictured and providing the time and location. The second sentence should put the photograph into context. The cutline also must include a photo credit, with the name of the photo owner and, when possible, individual photographer.

Examples:

Professor Rebecca Klaper uses a microscope to examine bacteria in water Sept. 15, 2015, in her laboratory at UW-Milwaukee’s School of Freshwater Sciences. Klaper and her colleagues at the Center for Sustainable Nanotechnology have received a $20 million National Science Foundation grant to help develop safer, more sustainable nanoparticles. (UWM Photo/Derek Rickert)

or

Professor Rebecca Klaper uses a microscope to examine bacteria in water Sept. 15, 2015, in her laboratory at UW-Milwaukee’s School of Freshwater Sciences. Klaper and her colleagues at the Center for Sustainable Nanotechnology have received a $20 million National Science Foundation grant to help develop safer, more sustainable nanoparticles. (UWM Photo)

For News in Brief and Secondary Stories

For News in Brief and shorter secondary stories, a one-sentence caption may look better. In that case, the sentence should be written in present tense and include appropriate context.

Examples:

The UWM App Brewery is releasing a new version of the UWM app, with improved news and events pages. (UWM Photo/Derek Rickert)

or

The UWM App Brewery is releasing a new version of the UWM app, with improved news and events pages. (UWM Photo)

Introduction

Use <div class=”editors-note”> tags to format the introduction as an editor’s note. For example:

<div class=”editors-note”>
The U.S. census has for more than two centuries been an astonishing tool for America’s self-discovery. Margo Anderson, distinguished professor of history at UWM, shows the deep impact the census has had in the country’s life. The use of census data for military strategy during the Civil War is a remarkable example of the breadth of the census’ utility.
</div>

Photos

Book excerpts require a 750 x 500 featured image like other news posts. Talk to a graphic designer about embedding the book cover in a graphic.

The caption should follow the following format with the title linked to a spot to buy the book: Author last name, author first name and optional middle initial. Title. X ed. City of publication, state of publication: Publisher name, year of publication. For example:

Anderson, Margo J. The American Census : A Social History. 2nd ed. New Haven, Connecticut: Yale University Press, 2015.

Copyright Information

Use <small> tags to offset copyright information at the bottom of the excerpt. For example:

<small>From The American Census: A Social History, 2nd ed., by Margo J. Anderson. Copyright © 2015 by Margo J. Anderson. Excerpted by permission of Yale University Press. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.</small>