The Milwaukee Athletic Department is introducing a new tagline to celebrate the beginning of a new campaign to visibly share with Panther fans and supporters.
The integrated marketing and brand campaign will be based around the new “For The MKE” slogan that has appeared in recent Panther social media posts.
The tagline represents what it means to be a Panther — we stand for something bigger than ourselves and are here for one another, and for the Milwaukee community.
The Panthers have worn the name and letters of the city on the front of their uniforms and jerseys for decades. The new tagline celebrates UWM and shares its story.
The “For The MKE” campaign, a collaborative effort with VPCo., will be visible on merchandise, signage, printed materials, social media platforms and other mediums.
