Yang Wang

Assistant Professor, Information Technology Management


Education

PhD, Business Administration (Information Systems), University of Utah
MS, Marketing Research, Michigan State University

Areas of Expertise

Dr. Wang’s research focus is on the intersection of Marketing, Business Analytics, and Information Systems. One particularly interesting topic he is working on is that of product fit uncertainty in online markets. By collaborating with an online retailer, he aims to develop and learn how different online artifacts help customers address the issue of product fit. Apart from doing research and developing online system functions with his business collaborator, Dr. Wang teaches Systems Analysis & Design and Social Network Analysis (ITM Topics).

Professional Activities

Dr. Wang is a member of Association for Information Systems. He has presented his research works at the International Conference on Information Systems and Conference on Information Systems and Technology.