V. Kanti Prasad

Bostrom Professor of Entrepreneurship

Professor, Marketing

Faculty Director, International Business Center


Education

PhD,  Marketing , Michigan State University
MSc, Statistics, Andhra University, India
BSc (Honours), Mathematics, Andhra University, India

Areas of Expertise

Dr. Prasad specializes in strategic marketing, international marketing, marketing research, and entrepreneurship.

Professional Activities

Dr. Prasad is the Bostrom Professor of Entrepreneurship and Professor of Marketing. He also serves as the Faculty Director of the International Business Center, and directs the Bradley Lecture Series Program, and La Macchia New Venture Business Plan Competition. Dr. Prasad served as Interim Dean (2001-02) and as Dean (2002-09) (2015-2019) of the Lubar School of Business. During his tenure as Dean, the School reached a number of important milestones: its naming as the Sheldon B. Lubar School of Business in 2006, reaching a record level of fundraising ($40 million), establishment of the M&I Marshall and Ilsley Center for Business Ethics, the David O. Nicholas Applied Finance Lab, and the David Nicholas Endowed Directorship of Investment Management; creation of the La Macchia Enterprises Entrepreneur Internship program, the New Venture Business Plan Competition, the Scheinfeld Student Venture Fund, the Business Scholars program; and expansion of student scholarships, several named professorships/distinguished scholar designations for faculty, and new or expanded programs in investment management, MIS, international business, and entrepreneurship. As Dean, he successfully led the re-accreditation of the Lubar School from AACSB International twice, most recently in 2018. Prior to becoming Dean he served as the School's Associate Dean of Academic Affairs for 20 years.

Dr. Prasad has published numerous scholarly articles on consumer behavior, advertising, and international marketing in the Journal of Marketing Research, Journal of Marketing, Journal of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of International Marketing, and others. He is a member of the American Marketing Association and the Academy of International Business.