Are you looking for a business degree that matches your unique interests and goals? In the General Business major, you’ll have a lot of flexibility and the opportunity to customize what you study.

Because there are only two required courses in the program, you’ll be focusing on elective courses that you’ll select to align with your interests. In addition, you’ll be developing critical thinking, problem-solving, and communication skills that will help you build and advance a successful career.

Program Type

Major

Program Format

On Campus, Online
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Business Degree Coursework (24 credits)

A minimum of 12 of the 24 credits within the General Business Major must be completed with BUS ADM courses.

Required Courses (6 credits):

BUS ADM 393 Business Ethics, Social Responsibility and Sustainability – online Fall
BUS ADM 446 Leadership and Team Building – online Spring

Competency Areas (18 credits)

Choose two or three competency areas with a minimum of two courses in each.

Economics

ECON 325 Money and Banking
ECON 328 Environmental Economics
ECON 353 Economic Development
ECON 404 Economic Applications of Game Theory
ECON 411 Economic Forecasting Methods
ECON 448 Economics of Human Resources

Entrepreneurship

BUS ADM 447 Entrepreneurship
BUS ADM 492 Modeling of New Ventures

Finance

BUS ADM 305 Personal Investing and Financial Planning – online Fall & Spring
BUS ADM 450 Intermediate Finance – online Fall & Spring
BUS ADM 451 Investment Finance
BUS ADM 452 Applied Portfolio Management
BUS ADM 453 Corporate Finance Seminar
BUS ADM 454 Analysis of Options and Futures
BUS ADM 455 Financial Institutions
BUS ADM 456 International Financial Management*
BUS ADM 457 Financial Modeling
BUS ADM 458 Venture Finance
BUS ADM 481 Real Estate Finance
BUS ADM 551 International Investments*
* If BUS ADM 456 or 551 is selected as the International Business component course, students must choose a different finance elective to complete the major.

Health Care Administration

HCA 421 Operations Management in Healthcare Organizations – online Fall
HCA 422 Human Resource Management in Healthcare Organizations – online Fall
HCA 460 Healthcare Reimbursement Systems and Policies – online Spring
HCA 537 Health Information Technology and Management – online Fall

Human Resources Management

BUS ADM 440 Compensation Management
BUS ADM 441 Diversity in Organizations – online Fall
BUS ADM 443 Special Topics in HRM
BUS ADM 444 Human Resources Management
BUS ADM 445 Training & Development in Organizations
BUS ADM 448 Staffing Human Resources

Information Technology Management

BUS ADM 335 Visual System Development
BUS ADM 336 Enterprise Systems and Data Analytics
BUS ADM 432 Object-Oriented Systems Development
BUS ADM 434 Database Management Systems
BUS ADM 436 Systems Analysis and Design
BUS ADM 438 ITM Topics
BUS ADM 530 Privacy and Information Security for Business
BUS ADM 531 Developing Applications for Interconnected Systems
BUS ADM 532 Web Development for Open Business Systems
BUS ADM 533 Information Technology Infrastructure to Business
BUS ADM 535 Global Information Technology Management* – online Fall & Spring
BUS ADM 536 Business Intelligence
BUS ADM 537 Enterprise Systems Concepts and Issues
BUS ADM 538 Business Process Integration
BUS ADM 539 Web Application Server Development
* If Bus Adm 535 is selected as the International Business component course, students must choose a different ITM elective to complete the major.

International Business

BUS ADM 496 International Business* – online Fall
BUS ADM 498 Study Abroad: Business Topics*
BUS ADM 541 Cross-Cultural Management*
BUS ADM 551 International Investments*
* If BUS ADM 496, 498, 541, or 551 is selected as the International Business component course, students must choose a different elective to complete the major.

Marketing

BUS ADM 460 Retail Management
BUS ADM 461 Consumer Behavior – online Fall
BUS ADM 462 Marketing Research
BUS ADM 463 Marketing Management – online Fall
BUS ADM 464 Management of Promotion
BUS ADM 465 International Marketing* – online Summer
BUS ADM 466 Business to Business Sales and Marketing
BUS ADM 467 Marketing Seminar
BUS ADM 468 Internet Marketing
* If BUS ADM 465 is selected as the International Business area course, students must choose a different marketing elective to complete the major.

Real Estate

BUS ADM 380 Introduction to Real Estate Markets
BUS ADM 481 Real Estate Finance
BUS ADM 482 Valuation of Real Estate
BUS ADM 483 Property Development and Management
BUS ADM 484 Real Estate Law
BUS ADM 485 Environmental Issues in Real Estate

Supply Chain and Operations Management

BUS ADM 472 Special Topics in Supply Chain and Operations Management – online Spring
BUS ADM 475 Operations Planning and Control
BUS ADM 476 Logistics and Transportation Management – online Fall & Spring
BUS ADM 477 Purchasing and Supply Management – online Fall & Spring
BUS ADM 478 Supply Chain Analytics – online Fall & Spring
BUS ADM 571 Quality and Six Sigma Tools – online Fall
BUS ADM 576 Enterprise Planning in the Supply Chain –online Fall & Spring
BUS ADM 577 Supply Chain Applications, Policy & Strategy

Students pursuing the General Business Major will also take Business Foundation Courses and Business Core courses as part of the undergraduate degree.

Additional degree requirements and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.

Business Degree Coursework (24 credits)

A minimum of 12 of the 24 credits within the General Business Major must be completed with BUS ADM courses.

Required Courses (6 credits):

BUS ADM 393 Business Ethics, Social Responsibility and Sustainability – online Fall
BUS ADM 446 Leadership and Team Building – online Spring

Competency Areas (18 credits)

Choose two or three competency areas with a minimum of two courses in each.

Finance
BUS ADM 305 Personal Investing and Financial Planning – online Fall & Spring
BUS ADM 450 Intermediate Finance – online Fall & Spring
BUS ADM 455 Financial Institutions – online Spring

Health Care Administration
HCA 421 Operations Management in Healthcare Organizations – online Fall
HCA 422 Human Resource Management in Healthcare Organizations – online Fall
HCA 460 Healthcare Reimbursement Systems and Policies – online Spring
HCA 537 Health Information Technology and Management – online Fall

Marketing
BUS ADM 461 Consumer Behavior – online Fall and Spring
BUS ADM 463 Marketing Management – online Fall and Spring
BUS ADM 465 International Marketing* – online Spring and Summer
* If BUS ADM 465 is selected as the International Business area course, students must choose a different marketing elective to complete the major.

Supply Chain and Operations Management
BUS ADM 472 Special Topics in Supply Chain and Operations Management – online Spring
BUS ADM 476 Logistics and Transportation Management – online Fall & Spring
BUS ADM 477 Purchasing and Supply Management – online Fall & Spring
BUS ADM 478 Supply Chain Analytics – online Fall & Spring
BUS ADM 571 Quality and Six Sigma Tools – online Fall
BUS ADM 576 Enterprise Planning in the Supply Chain –online Fall & Spring

Students pursuing the General Business Major will also take Business Foundation Courses and Business Core courses as part of the undergraduate degree.

Additional degree requirements and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.


When you study General Business, you’ll have a wide range of career opportunities available to you. Be sure to speak with your academic and career advisor in the Lubar School to develop the best plan to optimize your studies and focus your job search.

Here is a sampling of some of the hundreds of companies at which Lubar BBA graduates have recently gotten positions:

  • Advocate Aurora Health
    Amazon
    Baird
    Beacon Hill Staffing Group
    BMO Financial
    Brickhouse Creative Inc.
    Brindle Consulting
    CNH Industries
    Coldwell Banker Realty
    Delaware North
    Deloitte
    Direct Supply
    Dream Vallie
    Fastenal Company
    Fiserv
    Generac Power Systems
    GMR Marketing
    Greystar
    Insight Global
    Irgens
    James Imaging Systems
    Johnson Controls
    Kimberly-Clark
    Krones, Inc.
    Manpower Group
    Milwaukee Tool
    Northwestern Mutual
    RBC Wealth Management
    Rockwell Automation
    Schneider
    Skana Aluminum
    Software ONE
    Strattec Security Corporation
    The Manitowoc Company
    Uline
    US Bank
    Valuation Research Corporation
    We Energies
    Wells Fargo
    West Bend Mutual Insurance
    Zywave

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