UWM alum creates social media phenomenon with ‘Spooky Lake Month’
For UWM alumna Geo Rutherford, October is a hectic month, when she races to create 31 days of social media content about what she calls “haunted hydrology.” Her videos explore the mysteries of water, from Great Lakes shipwrecks to Lake Natron in Tanzania, where the water is a caustic brine that calcifies creatures that land on its shores.














