Impressions and Cost-Per-Impression
The true value of promotional products lies in their ability to carry a message to a well-defined audience and provide repeat exposure at no extra cost.
- A single promo item gets 340 impressions per month on average (1,000 items=340,000 impressions)
- Examples including a reusable bag getting 6,000 impressions per bag in its lifespan
- Promo products average 6/10th of a cent per impression
- Bags and writing utensils average 1/10th of a cent per impression
- Hats get an average of 3,000 impressions and t-shirts about 2,000 impressions
Promo Items Create Positive Brand Recognition
- 90 percent recall a company that gave them an item and 82 percent have positive feelings about that company
- 76 percent say their perception of a brand has changed in a positive way after receiving a promotional product.
- 52 percent of participants reported their impression was more favorable after receiving a promotional product
Promo Products Beat Traditional Advertising
- 57 percent of people remember an ad on a coffee mug vs. 28 percent remembering a radio or TV ad
- 48 percent agree promotional products are a more memorable way of marketing than simply advertising
Quality Matters
- 70 percent of people connect the quality of the promo item with the quality of the company
- A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.
- A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.
- 54 percent of advertising specialty respondents recalled owning writing instruments…the most memorable advertising specialty item.
Make It Useful
- 81 percent of promotional products were kept because they were considered useful.
- 51 percent use promotional products in their day-to-day lives
Did You Know?
- 90 percent of people own branded drinkware
- 83 percent have worn or used a promotional item from the company they work for.
- 63 percent of people pass on their promo item and only 20 percent of people throw their promo item away
