Impressions and Cost-Per-Impression
The true value of promotional products lies in their ability to carry a message to a well-defined audience and provide repeat exposure at no extra cost.
- The right promo item can earn you thousands of impressions at a fraction of the cost of traditional or social advertising
- Examples including a reusable bag getting 6,000 impressions per bag in its lifespan
- Promo products average 6/10th of a cent per impression
- Bags and writing utensils average 1/10th of a cent per impression
- Hats get an average of 3,000 impressions and t-shirts about 2,000 impressions
Promo Items Create Positive Brand Recognition
- 90 percent recall a company that gave them an item and 82 percent have positive feelings about that company
- 76 percent say their perception of a brand has changed in a positive way after receiving a promotional product.
- 52 percent of participants reported their impression was more favorable after receiving a promotional product
Promo Products Beat Traditional Advertising
- 57 percent of people remember an ad on a coffee mug vs. 28 percent remembering a radio or TV ad
- 48 percent agree promotional products are a more memorable way of marketing than simply advertising
Quality Matters
- 70 percent of people connect the quality of the promo item with the quality of the company
- A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.
- A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.
- 54 percent of advertising specialty respondents recalled owning writing instruments…the most memorable advertising specialty item.
Make It Useful
- 81 percent of promotional products were kept because they were considered useful.
- 51 percent use promotional products in their day-to-day lives
Did You Know?
- 90 percent of people own branded drinkware
- 83 percent have worn or used a promotional item from the company they work for.
- 63 percent of people pass on their promo item and only 20 percent of people throw their promo item away
Facts courtesy of Promotional Products Association International, PROmotion Marketing, LLC, the Ad Specialty Institute and VistaPrint’s annual consumer survey
