UW-Milwaukee Distinguished Professor and author J. David Hoeveler discusses his latest book, “John Bascom and the Origins of the Wisconsin Idea,” with Lake Effect’s Rachel Morello.

Bascom Hall, atop UW-Madison’s Bascom Hill, is named for former UW system president John Bascom.
Listen to the interview on UWM Lake Effect’s program “John Bascom Credited With Defining the ‘Wisconsin Idea”.