UWM alum changes the game, one ASL broadcast at a time

Brice Christianson poses with a hockey rink behind him.
Brice Christianson founded the company P-X-P to provide American Sign Language broadcasts for live sporting events. (UWM Photo/Andy Manis)

Like many great sports stories, Brice Christianson’s began at Lambeau Field. His family have been Green Bay Packers season ticket holders since before the 1967 Ice Bowl, and he and his father, who is Deaf, would regularly attend games.

Sitting in the stands, Christianson did his best to interpret the Lambeau announcers into American Sign Language (ASL) for his dad, but there was a clear gap for Deaf and hard-of-hearing fans.

Christianson wondered: “Why is the world designed for me and not for people like him?”

It was one of many lightbulb moments that led Christianson to become the first professional ASL sports interpreter, increasing access for Deaf fans around the country and beyond.

Read full story here: https://uwm.edu/news/uwm-alum-changes-the-game-one-asl-broadcast-at-a-time/