Lubar undergraduate marketing majors can build upon their studies by coupling an accelerated, STEM-designated MS degree in Information Technology Management (ITM) with their BBA Marketing degree — and complete both in about five years.

Information technology pervades every aspect of business – from customer-facing apps to back-end systems that support organizations. Combining your BBA in Marketing with an MS in ITM will provide you with a unique set of technical skills to leverage your marketing expertise in an increasingly digital world.

Program Type

Accelerated Graduate

Program Format

On Campus

Following is a sample outline of how your BBA-Marketing plus Accelerated Master’s in IT Management schedule might look.

Connect with your Undergraduate Advisor in your freshman or sophomore year to begin planning your course of study!

First Year

First Year – FallFirst Year – Spring
BUS ADM 100 Introduction to BusinessBUS ADM 201 Introduction to Financial Accounting
ECON 103 Principles of MicroeconomicsCOMM 103 or 105 Communication Requirement
ENGLISH 101 Introduction to College WritingECON 104 Principles of Macro Economics
HUMANITIES General Education RequirementENGLISH 102 College Writing and Research
MATH 208 Quantitative Models for BusinessNATURAL SCIENCE General Education Requirement

Second Year

Second Year – FallSecond – Spring
BUS ADM 202 Managerial AccountingBUS ADM 230 Intro. to IT Management
BUS ADM 210 Statistical Modeling in Business AnalyticsBUS ADM 350 Principles of Finance
ENGLISH 205 Business WritingBUS ADM 370 Intro. to Supply Chain Management
HUMANITIES General Education RequirementARTS General Education Requirement
SOCIAL SCIENCE General Education RequirementNATURAL SCIENCE LAB General Education Requirement

Third Year

Third Year – FallThird Year – Spring
BUS ADM 300 Career & Professional DevelopmentBUS ADM 462 Marketing Research
BUS ADM 330 OrganizationsMARKETING ELECTIVE Marketing Major Elective
BUS ADM 360 Principles of MarketingMARKETING ELECTIVE Marketing Major Elective
BUS ADM 391 Business LawMARKETING ELECTIVE Marketing Major Elective
BUS ADM 461 Consumer BehaviorGENERAL ELECTIVE General Elective
GENERAL ELECTIVE General ElectiveIBC International Business Component

Fourth Year

Fourth Year – FallFourth Year – Spring
BUS ADM 463  Marketing ManagementBUS ADM 748 Managing Information Technology Projects
BUS ADM 600 Management AnalysisBUS ADM 749 Data & Information Management
BUS ADM 747 Service-Oriented Analysis & DesignITM ELECTIVE MS in Information Technology Management Elective
BUS ADM 810 Development of Web-Based SolutionsITM ELECTIVE MS in Information Technology Management Elective
MARKETING ELECTIVE Marketing Major Elective

Fifth Year

Fifth Year – FallFifth Year – Spring*
BUS ADM 744 Information Technology Strategy & ManagementITM ELECTIVE MS in Information Technology Management Elective*
ITM ELECTIVE MS in Information Technology Management ElectiveITM ELECTIVE MS in Information Technology Management Elective*

*Students may complete these credits in the previous Fall term as full time students.

Degree requirementsmarketing electives, and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.

Degree requirementsITM electives, and course descriptions for the Master of Science in ITM can be found on the Graduate School website.


Undergraduate Student Services
Lubar Hall N297