Marketing (BBA) & Information Technology Management (MS) BBA+MS
Lubar undergraduate marketing majors can build upon their studies by coupling an accelerated, STEM-designated MS degree in Information Technology Management (ITM) with their BBA Marketing degree — and complete both in about five years.
Information technology pervades every aspect of business – from customer-facing apps to back-end systems that support organizations. Combining your BBA in Marketing with an MS in ITM will provide you with a unique set of technical skills to leverage your marketing expertise in an increasingly digital world.
Program Type
Accelerated Graduate
Program Format
On Campus
Following is a sample outline of how your BBA-Marketing plus Accelerated Master’s in IT Management schedule might look.
Connect with your Undergraduate Advisor in your freshman or sophomore year to begin planning your course of study!
First Year
First Year – Fall | First Year – Spring |
BUS ADM 100 Introduction to Business | BUS ADM 201 Introduction to Financial Accounting |
ECON 103 Principles of Microeconomics | COMM 103 or 105 Communication Requirement |
ENGLISH 101 Introduction to College Writing | ECON 104 Principles of Macro Economics |
HUMANITIES General Education Requirement | ENGLISH 102 College Writing and Research |
MATH 208 Quantitative Models for Business | NATURAL SCIENCE General Education Requirement |
Second Year
Second Year – Fall | Second – Spring |
BUS ADM 202 Managerial Accounting | BUS ADM 230 Intro. to IT Management |
BUS ADM 210 Statistical Modeling in Business Analytics | BUS ADM 350 Principles of Finance |
ENGLISH 205 Business Writing | BUS ADM 370 Intro. to Supply Chain Management |
HUMANITIES General Education Requirement | ARTS General Education Requirement |
SOCIAL SCIENCE General Education Requirement | NATURAL SCIENCE LAB General Education Requirement |
Third Year
Third Year – Fall | Third Year – Spring |
BUS ADM 300 Career & Professional Development | BUS ADM 462 Marketing Research |
BUS ADM 330 Organizations | MARKETING ELECTIVE Marketing Major Elective |
BUS ADM 360 Principles of Marketing | MARKETING ELECTIVE Marketing Major Elective |
BUS ADM 391 Business Law | MARKETING ELECTIVE Marketing Major Elective |
BUS ADM 461 Consumer Behavior | GENERAL ELECTIVE General Elective |
GENERAL ELECTIVE General Elective | IBC International Business Component |
Fourth Year
Fourth Year – Fall | Fourth Year – Spring |
BUS ADM 463 Marketing Management | BUS ADM 748 Managing Information Technology Projects |
BUS ADM 600 Management Analysis | BUS ADM 749 Data & Information Management |
BUS ADM 747 Service-Oriented Analysis & Design | ITM ELECTIVE MS in Information Technology Management Elective |
BUS ADM 810 Development of Web-Based Solutions | ITM ELECTIVE MS in Information Technology Management Elective |
MARKETING ELECTIVE Marketing Major Elective |
Fifth Year
Fifth Year – Fall | Fifth Year – Spring* |
BUS ADM 744 Information Technology Strategy & Management | ITM ELECTIVE MS in Information Technology Management Elective* |
ITM ELECTIVE MS in Information Technology Management Elective | ITM ELECTIVE MS in Information Technology Management Elective* |
*Students may complete these credits in the previous Fall term as full time students.
Degree requirements, marketing electives, and course descriptions for the Bachelor of Business Administration (BBA) degree can be found in the Undergraduate Catalog.
Degree requirements, ITM electives, and course descriptions for the Master of Science in ITM can be found on the Graduate School website.