A Marketing Assignment with Community Impact

Marketing students in Dianne Crowley’s Event & Entertainment Planning course are employing their talents to organize five spring events that will benefit area non-profits (open to the public – see below).

For her course, Crowley assigns a semester-long event planning project that engages student teams in event creation and conceptualization, development, planning, promotion, production, and execution. Students must include at least one sponsorship, monetization, and a nonprofit 501(c)(3) partner that will benefit from the event.

She says that the project is an invaluable tool that gives her students hands-on experience that will benefit them professionally while providing reward and satisfaction for giving back to the community.

“This semester’s class has done an amazing job of creating five unique events,” says Crowley. “I’m so proud of their work.”

In past semesters, the projects have raised close to $10,000 combined for area non-profits.

Please support Lubar students and their selected charities – OPEN TO THE PUBLIC!

Milwaukee’s Got Melody, Thursday, April 20 @ 7:30-9:30 pm
An event featuring local karaoke talent, benefiting the Combat Veterans Motorcycle Association.

Battle of the Bans, Sunday, April 23 @ 7:00 pm
A lineup of great local bands, raising money for Planned Parenthood.

Golf Fore Good, Saturday, April 29 @ 10:00 am-3:00 pm
A charity golf outing in support of the MACC Fund (Midwest Athletes Against Childhood Cancer).

Hounds for Huntsman Cancer Foundation, Sunday, April 30 @ 12:00-4:00 pm
An opportunity to meet therapy dogs, adopt pups, and support cancer research.

Paint for People, Tuesday, May 2 @ 5:00-9:00 pm
An event featuring live jazz and live painting, raising funds for the National Alliance on Mental Wellness.