Description

The Milwaukee Lakefront is one of the main features in our city that we take pride in. Our team noticed the signage that marks the trails and parks located at the Lakefront can be hard to see, draw away from the urban lakefront, and lack both uniformity and useful information. This is a common shortcoming of Milwaukee signage. The Clarity Signage Project aims to solve this problem by soft-starting with the Lakefront and hopefully expanding elsewhere in the city. Creating a uniform system of signs that clearly informs, attracts and directs people will be an asset to the Lakefront and the entirety of Milwaukee. Intelligent, beautiful, and relevant signage has the power to engage, inform and connect people.