Laura Lutter Cole

Laura Lutter Cole joined VISIT Milwaukee in 2016, where she brings an entrepreneurial spirit and service excellence approach to her internal and external client relationships.

Prior to joining VISIT Milwaukee, Laura began her career in hospitality in 2010 at Marcus Hotels & Resorts as the Director of Restaurant Sales & Promotions for The Pfister, Hilton Milwaukee, and InterContinental Milwaukee (now Saint Kate the Arts Hotel). In 2012 Laura joined the Marcus Hotels sales team as the Senior Account Executive representing corporate and east coast association markets.

Laura’s entrepreneurial career began in 2001 when she founded Aala Reed LLC, one of the Midwest’s premier men’s clothiers, located on Milwaukee’s fashionable Brady Street. Aala Reed was a driving force in creating space for future women-owned businesses in Milwaukee, and Laura continues to move the needle forward for women through her volunteerism as Immediate Past President of Professional Dimensions, Inc., and being named a Smart Women in Meetings “Stellar Performer” by Smart Meetings magazine.

Along with golf and shopping, Laura loves spending time with her friends, family and precious pup, Foxy Brown.