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Creating and Accessing Your UWM Qualtrics Account

If you’ve never used Qualtrics or don’t have a UWM Qualtrics account, you’ll need to create a UWM Qualtrics account. Go to and click “Sign In” to log in with your ePanther ID, password and MFA. Follow any on screen instructions and an account will automatically be created for you. Use the same process to access Qualtrics in the future.

For help, contact the UWM Help Desk via phone at 414-229-4040 or via the online Get Tech Help web portal.

Technical Resources

Qualtrics Support has numerous resources including online tutorials, research articles and information about survey design. There are also over 300 sample surveys that can be used “out of the box”, or questions can be selected, copied, and pasted into your own custom survey.

Simple Basic Steps

Developing a survey that will yield relevant results involves a number of important steps:

  1. Understand and clearly articulate your objective.
  2. Assess the type of information you will need to collect and its relevant importance.
  3. Determine the type of question that is needed to optimally obtain information required.
  4. Write, review and test your questions.
  5. Do a “dry run” of the survey to determine how long it takes to complete and collect feedback.
  6. Revise your survey if necessary.
  7. Execute the survey.
  8. Collect the data.
  9. Analyze your results.

For more information about developing a survey that will meet your needs, including how to construct the survey, write questions, collect the data and analyze the results, review the Qualtrics University research articles.

UWM Compliance

Some surveys may be considered human subject research and require Institutional Review Board approval prior to the initiation of the survey.  In general, if your survey data is only being collected for a class project, quality improvement project, departmental evaluation, or social use, IRB approval may not be needed.  However, if this survey is for a research project involving (1) a systematic investigation with (2) the goal of creating generalizable knowledge (i.e. being able to apply the data to a broader population and plan to publish or present the findings), IRB approval may be required. Please contact the UWM IRB ( for specific information.

Use of the survey instrument service is subject to the same policies and guidelines for the use of UWM computing resources as other services on campus. Please refer to the UWM Computing Policy and Guidelines for more information.