Get Started


If you’ve never used Qualtrics, you’ll need to contact the UWM Help Desk to have a UWM Qualtrics account created for you. Contact the UWM Help Desk via phone at 414-229-4040 or via the online Get Tech Help web portal. Please allow one business day for individual account requests to be processed.

For security reasons, the UWM Help Desk will not honor requests from instructors to set up accounts for entire class lists of students. Students will need to request their own Qualtrics accounts by calling the Help Desk at 414-229-4040 or by submitting their request through

Once your account has been created, visit and click the “Sign In” button to log in with your ePanther ID and password.

Technical Resources

Qualtrics Support has numerous resources including online tutorials, research articles and information about survey design. There are also over 300 sample surveys that can be used “out of the box”, or questions can be selected, copied, and pasted into your own custom survey.

Simple Basic Steps

Developing a survey that will yield relevant results involves a number of important steps:

  1. Understand and clearly articulate your objective.
  2. Assess the type of information you will need to collect and its relevant importance.
  3. Determine the type of question that is needed to optimally obtain information required.
  4. Write, review and test your questions.
  5. Do a “dry run” of the survey to determine how long it takes to complete and collect feedback.
  6. Revise your survey if necessary.
  7. Execute the survey.
  8. Collect the data.
  9. Analyze your results.

For more information about developing a survey that will meet your needs, including how to construct the survey, write questions, collect the data and analyze the results, review the Qualtrics University research articles.

UWM Compliance

Some surveys may be considered human subject research and require Institutional Review Board approval prior to the initiation of the survey.  In general, if your survey data is only being collected for a class project, quality improvement project, departmental evaluation, or social use, IRB approval may not be needed.  However, if this survey is for a research project involving (1) a systematic investigation with (2) the goal of creating generalizable knowledge (i.e. being able to apply the data to a broader population and plan to publish or present the findings), IRB approval may be required. Please contact the UWM IRB ( for specific information.

Use of the survey instrument service is subject to the same policies and guidelines for the use of UWM computing resources as other services on campus. Please refer to the UWM Computing Policy and Guidelines for more information.