The Digital Arts and Culture (DAC) area is interdisciplinary, combining courses in the areas of arts, humanities, social sciences, and information studies. The undergraduate program offers two learning tracks, a certificate and an multi-disciplinary major.

Bachelor of Arts in Digital Arts and Culture (DAC Major)

The Digital Arts and Culture (DAC) major is interdisciplinary degree program, combining courses in the areas of arts, humanities, social sciences, and information studies. The major aims to empower learning communities by leading students to a variety of opportunities: to develop skills and understanding of new knowledge production and research methods; to operate with confidence as media practitioners and global communicators with a diverse range of media literacies; and to collaborate and contribute as creative problem solvers using digital media in a networked culture.

Students who complete the Digital Arts and Culture major will be able to:

  • Analyze digital and electronic media systems, explaining what these platforms do and how they do it.
  • Engage with complex digital issues: online, offline, via ubiquitous computing hardware and software.
  • Organize information, both architecturally and visually, structuring software, web sites, advertisements, social media, and more.
  • Demonstrate hands-on, collaborative, and cross-disciplinary, media production with artists and designers.

Coursework is drawn from three schools/colleges at UWM: Peck School of the Arts, College of Letters and Science, and School of Information Studies, with an overarching interest in the study and practice of Arts, Information, and Media.

Undergraduate Certificate in Digital Arts and Culture

The Certificate Program in Digital Arts and Culture prepares students to creatively produce digital art and media content, critically analyze work produced by others, and theoretically understand cultural interactions between digital technologies and society. The certificate combines courses in the arts, humanities, and social sciences.

The certificate program is open to all students seeking a bachelor’s degree from UWM, to students who previously received a bachelor’s degree from UWM or any other accredited college or university, and to those who do not plan to pursue a college or university degree (non-degree students) but who have a strong interest in this subject. To be admitted to the university as non-degree students, individuals must meet regular university admission requirements. Students who complete the certificate as part of their undergraduate work are awarded the certificate at the time of graduation. Students already possessing a bachelor’s degree and non-degree students receive the certificate upon completion of the program requirements.