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The Digital Arts and Culture program is designed to give students a comprehensive understanding of the intersection of digital technologies, culture, and creativity. You will study and explore a variety of emerging media and systems and have exciting practical opportunities with these tools to make, analyze, and share creative works and cultural products.  

Our program is student-centered, meaning that you will have the freedom to pursue your interests and tailor your coursework to meet your individual goals. Whether you want to specialize in digital storytelling, games, design, social media, or web development, our faculty, staff, and advisors will work with you to create a personalized plan of study that reflects your passion and ambition.  

At the heart of the Digital Arts and Culture program is a commitment to collaboration and community-building. Throughout your academic career, you will have the chance to work with other students, faculty, and community partners on various projects to cultivate creative practices, technological skills, and a supportive network. Our program is interdisciplinary and interactive, with plenty of opportunities for hands-on learning, experimentation, and inquiry within emerging fields. 

Upon completing the program, you will be well-prepared to pursue career paths within the creative industries, such as advertising, design, information technology, publishing, and entertainment, and in cultural institutions, like museums, galleries, libraries, and archives. Our graduates have gone on to work as multimedia and digital marketing specialists, editors and producers for broadcast media, graphic designers and creative directors, and more. Additionally, our program sets you up with a strong foundation for graduate programs in digital media, communication studies, rhetoric and culture, and related fields. 

If you are enthusiastic about the creative potential of digital technologies and networks, and the critical ways that they shape society, the Digital Arts and Culture may be the perfect fit for you. Come join us and explore the countless possibilities of our digital futures! 

Program Type

Major

Program Format

On Campus

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Considering a Double Major?

Many students find that a double-major in DAC and another area of study makes them even more appealing to employers after graduation.

The DAC program is flexible making it relatively easy to double-major. Popular second majors for students with more technical interests include: information science and technology, data analytics, or data science.

Students more interested in graphic production lean towards art and design or JAMS with a concentration in advertising and public relations. English, communication, marketing, business, and history are also popular choices.

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Digital Arts and Culture Degree Requirements

You are strongly advised to consult both the DAC advisor and your L&S advisor to ensure you stay on track towards a degree. A total of 36 credits is required for the major, of which at least 15 upper-level L&S credits must be completed in residence at UWM. No more than 21 credits from a single curricular area may count toward the submajor. Students must earn a 2.0 GPA on all UWM credits that count toward the major. In addition, the College requires that students earn a minimum 2.0 GPA on all transfer work, counting towards the major.

Core Culture Courses
ART 118Digital Arts: Culture, Theory, Practice3
JAMS/DAC 113Internet Culture3
Media Systems Courses
Select one of the following:3
Entertainment Arts: Film, Television, and the Internet 1
Introduction to Information Science and Technology
Introduction to Mass Media
Digital Composition Courses
Select two of the following:6
Creative Technologies
Moving Images and Sound in Art & Design
Introduction to Design
Technical Writing
Rhetoric, Writing, and Culture:
Web Design I
Media Writing
Publication Design
Introduction to Digital Arts
Understanding Digital Culture Courses
Select one of the following:3
Issues in Contemporary Art:
Human Communication and Technology
Media and Society:
Human Factors in Information Seeking and Use
Media Ethics
Practicing the Digital Arts Courses
Select one of the following:3
Web Design
Writing, Speaking, and Technoscience in the 21st Century
Introduction to Application Development
Nonprofit Information Technology (application required before open enrollment)
Media Graphics
Capstone Seminar
DAC 661Digital Engagement Seminar (only offered in Spring semesters)3
Electives
Select at least 6 credits from the Understanding Digital Culture Expanded Electives and 3 credits from the Practicing Digital Arts Expanded Electives. The remaining 3 credits can come from either group. At least one course from each group should be numbered 300 or above.12
Understanding Digital Culture Expanded Electives
Games and Society
Anthropology and Popular Culture
Cultures of Online Games and Virtual Worlds
Multicultural America
Issues in Contemporary Art:
Entertainment Arts: Film, Television, and the Internet (if not selected above)
History and Theory of New Media Art
Communication in Organizations
Human Communication and Technology (if not selected above)
Intercultural Communication
Entertainment and Politics
Quantitative Research in Communication
Organizational Communication Technology
Rhetoric and the Internet
Contemporary Problems in Freedom of Speech
Contemporary Imagination in Literature and the Arts
Experiencing Literature in the 21st Century:
Literature and Film:
Independent Study
Advanced Independent Study
Science Fiction:
Introduction to Film Studies
Introduction to Television Studies
Game Culture
Topics in Film, Television and Digital Studies:
Film and Literature
Media and Society: (if not selected above)
Cinema, Television, and Genre:
Entertainment Industries:
Theories of Digital Culture:
Intermediate Topics in Film and Television Studies:
Introduction to Global Studies III: Globalization and Technology
Language, Media, and Social Practice in Global Communications
Introduction to Information Science and Technology (if not selected above)
Information Technology Ethics
Human Factors in Information Seeking and Use (if not selected above)
Introduction to Systems Analysis
Legal Aspects of Information Products and Services
Advanced Topics in Information Science & Technology:
The Search Engine Society
Information Technology and Organizations
Introduction to Mass Media (if not selected above)
Gender and the Media
Internet Culture (if not selected above)
Principles of Media Studies
News Literacy
Race and Ethnicity in the Media
History of Mass Media
Media Ethics (if not selected above)
Freedom of Expression in the Digital Age
Media Studies and Culture
Practicing the Digital Arts Expanded Electives
2D Studio: Concept, Color and Composition
Digital Arts: Culture, Theory, Practice (if not selected above)
Creative Technologies (if not selected above)
Moving Images and Sound in Art & Design (if not selected above)
Introduction to Design (if not selected above)
Introduction to Photography
Creative Coding:
Digital Painting
Creative Interfaces:
3D Environments and XR
Creative Electronics
Web Design (if not selected above)
Web Design II
Digital Media Workshop:
Topics in Web, Interaction and Screen Design:
Motion Graphics
Internship in Digital Arts and Culture, Lower Division
Internship in Digital Arts and Culture, Upper Division
Technical Writing (if not selected above)
Writing in the Professions: (if not selected above)
Rhetoric, Writing, and Culture:
Writing, Speaking, and Technoscience in the 21st Century (if not selected above)
Topics in Advanced Communications:
Rhetoric and Professional Writing
Technical Documentation
Project Management for Professional Writers
Information Design
Grant Writing
Digital Filmmaking for Non-Majors
Foundation Production: Fiction
Foundation Production: Nonfiction
Introduction to Digital Arts (if not selected above)
Film Art for Non-Majors
Experimental Documentary
Appropriated Media
Introduction to Geographic Information Science
Geographic Information Science
Web Design I (if not selected above)
Web Design II
Introduction to Application Development (if not selected above)
Data Analysis and Visualization for the Information Professional
Multimedia Web Design
Nonprofit Information Technology (if not selected above)
Electronic Publishing and Web Design
Media Writing (if not selected above)
Introduction to Advertising and Public Relations
Publication Design (if not selected above)
Photojournalism
Introduction To Video Storytelling
Audio Storytelling
Introduction to Digital Documentary
Media Graphics (if not selected above)
Introduction to Social Media and Search Engine Optimization
On-Campus Internship ( DAC placement)
Topics in Social Media:
Studio Techniques
Interactive Electronic Music
Special Studies in Music: (Interactivity and Improvisation)
Computer Modeling and Graphics for Live Performance
Sound Production and Digital Editing for Stage and Studio
Sound Design and Digital Editing
Total Credits36
1

ARTHIST 111/ENGLISH 111/FILMSTD 111 can be used either to fulfill the Media Systems requirement, or as an elective, but cannot be used to satisfy both.

Advising

You are strongly advised to consult both the DAC advisor and your L&S advisor to ensure you stay on track towards a degree.

Letters & Science Advising

During your time at UWM, you may have multiple members of your success team, including advisors, peer mentors and success coaches. Letters & Science students typically work with at least two different types of advisors as they pursue their degrees: professional college advisors and faculty advisors. L&S college advisors advise across your entire degree program while departmental faculty advisors focus on the major.

College advisors are located in Holton Hall (or virtually for online students) and serve as your primary advisor. They are your point person for your questions about navigating college and completing your degree. College advisors will:

  • Assist you in defining your academic and life goals.
  • Help you create an educational plan that is consistent with those goals.
  • Assist you in understanding curriculum, major and degree requirements for graduation, as well as university policies and procedures.
  • Provide you with information about campus and community resources and refer you to those resources as appropriate.
  • Monitor your progress toward graduation and completion of requirements.

Faculty advisors mentor students in the major and assist them in maximizing their development in the program. You will begin working with a faculty advisor when you declare your major. Faculty advisors are an important partner and will:

  • Help you understand major requirements and course offerings in the department. 
  • Explain opportunities for internships and undergraduate research and guide you in obtaining those experiences.
  • Serve as an excellent resource as you consider potential graduate programs and career paths in your field.

Students are encouraged to meet with both their college advisor and faculty advisor at least once each semester. Appointments are available in-person, by phone or by video. 

Currently enrolled students should use the Navigate360 website to make an appointment with your assigned advisor or call (414) 229-4654 if you do not currently have an assigned Letters & Science advisor. Prospective students who haven't enrolled in classes yet should call (414) 229-7711 or email let-sci@uwm.edu.

Get Advising
  • Currently enrolled majors with questions about general degree requirements? Make an appointment with your assigned Letters & Science College Advisor through Navigate or email your advisor.
  • Currently enrolled majors with questions about the major specifically? Email your faculty advisor or the department directly.
  • Currently enrolled UWM students not yet in the College of Letters & Science? Email ls-advising@uwm.edu.
  • Haven’t started classes yet at UWM? Email our admissions counselor at let-sci@uwm.edu.
Letters & Science Degree Requirements

In addition to the requirements for the major (in the Requirements tab of this page), students must fulfill a number of other requirements. Students must take a minimum of 120 credits to graduate. These can be thought of as falling into one of three "buckets:" major, general requirements, and electives, which is where a minor could fall. Many classes fall into more than one bucket at the same time. This is why it is important to talk to your advisor, so you can take advantage of those double-counting opportunities.

Check out some of the recent jobs our alumni have held:

Contact

Prospective Students (not yet enrolled at UWM)

Prospective students, contact our admissions counselor at let-sci@uwm.edu or 414-229-7711.

Current Students

General questions such as how to declare, how to change a major, general education requirements, etc. should be directed to the college advising office at ls-advising@uwm.edu or 414-229-4654.

Specific questions about Digital Arts & Culture, such as research opportunities, internship opportunities, major requirements, etc., should be directed to Marc Tasman.

UWM Land Acknowledgement: We acknowledge in Milwaukee that we are on traditional Potawatomi, Ho-Chunk and Menominee homeland along the southwest shores of Michigami, North America’s largest system of freshwater lakes, where the Milwaukee, Menominee and Kinnickinnic rivers meet and the people of Wisconsin’s sovereign Anishinaabe, Ho-Chunk, Menominee, Oneida and Mohican nations remain present.   |   To learn more, visit the Electa Quinney Institute website.