Campus: Milwaukee

Availability: Fall, Spring

Method: Virtual

Xiaoxia Cao

Associate Professor

College of Letters & Science

Current Faculty or Staff Member

Dr. Xiaoxia Cao’s research interests include media effects, persuasion, media psychology, health communication and political communication. She has published works in the areas of public health campaigns (e.g., anti-prescription opioids and anti-smoking campaigns), political discussion/deliberation, the role of media in promoting conspiracy theories, and non-profit fundraising campaigns.


Communication, Journalism/Advertising/Media Studies, Public Health


media psychology, non-profit fundraising campaigns, political deliberation, public health campaigns (anti-drug campaigns), public opinion